It’s estimated that in 2022, 3.2 billion players helped the global games market generate $196.8 billion, up 2.1% year on year. Despite these staggering numbers, many advertisers are slow to develop an in-game advertising plan—this might be due to a lack of understanding around the in-game ad space.

Cary Tilds, CSOO of Frameplay, will show what gamers really think of in-game ads with findings from Frameplay’s Intrinsic In-Game Advertising Report. She’ll be joined by Sarah Stringer, EVP & Head of US Media Partnerships at dentsu Media, as they break down how the results from the report reinforce the findings in dentsu’s Attention Economy research in the gaming space.