Join us for an hour-long session that will cover the FTC’s jurisdiction in the health privacy space and HIPAA-adjacent ad agencies and communications companies, as well as how does the FTC prioritize enforcement actions in the health privacy space.  Gain insights on what the healthcare advertising industry can do better in terms of health privacy and what input from the healthcare marketing community is helpful for the FTC?

Questions to be Covered in Webinar

• What is the FTC’s jurisdiction in the privacy space?
• How does the FTC’s jurisdiction relate to OCR’s jurisdiction?
• What jurisdiction does the FTC have over HIPAA-covered entities?
• What are the FTC’s specific areas of interest in the health space?
• How does the FTC police deceptive and unfair practices in the health privacy space?
• How does the FTC define health information?
• How does the FTC prioritize enforcement actions in the health privacy space?
• What message does the FTC want to send to industry in the health privacy space?
• What can industry do better in terms of health privacy?
• What input from industry is helpful for the FTC?

Recent Articles by Elisa Jillson

Protecting the privacy of health information: A baker’s dozen takeaways from FTC cases  6/25/23

FTC Proposes Amendments to Strengthen and Modernize the Health Breach Notification Rule  5/18/23