We are excited to share that the 4A’s 2023 Billing Rate Benchmark (aka Labor Billing Rate) Survey Report, which covers 2023 hourly billing rates is now available. As the demand for hourly billing rate information from our members, marketers, and industry advisors persists, it is important to continue to provide access to this essential data […]

As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]

On June 28, 2022, members of the 4A’s Project Management Community participated in an open forum discussion relating to Resource Management. Meeting participants shared their interests and related concerns.  

COVID-19 creates the Hybrid Workforce: Work from Home simultaneous with Work at Office. Thus, the Hybrid Workforce multiplies the threats, liabilities and legal exposure for all employers regarding the Life Safety of all its employees. You, as an employer, have the sole duty of care for employee Life Safety for both Work from Home and […]

On March 9th, 2022 the 4A’s BI&I Team held a webinar to discuss the 4A’s 2021 Labor Billing Rate Survey Report & Market-Based Labor Rates Guidance Webinar. Questions the 4A’s BI&I Team Addressed: ● Are my agency’s rates above or below the market rate? ● Do our rates measure up versus similar-sized agencies in and […]

  How are agencies supporting their employees through training and development opportunities during the pandemic? The shift to remote and hybrid work environments has brought a renewed focus on the connections among employee performance, retention,  job satisfaction and the availability of training and development resources. This survey will assist 4A’s member agency leaders in both […]

This video is of a discussion held on December 14, 2021, with members of the Agency Project Management Community who met to share their learnings and experiences relating to building and managing a team of agency project managers.

On October 27, 2021, members of the 4A’s Project Management Community held their 4th meeting of an ongoing series of monthly meetings covering various aspects of Project Management Software Tools. These monthly sessions provide an open forum to PM Community members to discuss and share with their industry peers their experiences with PM Softwares and […]

The coronavirus pandemic has completely uprooted the way people work on a global scale and professionals across all industries around the world are confronted with the need to rethink their company infrastructure. Since effective vaccines are readily available, a key question when it comes to Return-to-Office (RTO) is whether companies should revert back to business […]

This September 8, 2021 meeting was the third of an ongoing series of discussions among members of the 4A’s Project Community covering various aspects of Project Management Software Tools. These monthly sessions provide an open forum to PM Community members to discuss and share with their industry peers their experiences with PM Softwares and their […]

  We are excited to share that the 4A’s 2021 Labor Billing Rate Survey Report, which covers 2020 billing rates, is now available! Agencies, marketers and industry advisers frequently request information about agency labor billing rates. To accommodate these requests and provide a credible framework for understanding labor billing rates, the 4A’s conducted a labor […]

This August 11, 2021 meeting was the second of an ongoing series of discussions among members of the 4A’s Project Community covering various aspects of Project Management Software Tools. These monthly sessions provide an open forum to PM Community members to discuss and share with their industry peers their experiences with PM Softwares and their […]