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Monarch: An Apparent Connected TV/OTT Ad Fraud Scheme Stealing from Premium Brand and Political Ad Budgets

4A's Member

Pixalate researchers find that Roku apps designed for passive viewing appear to have been targeting in a new over-the-top (OTT) content and connected TV (CTV) ad fraud scheme.

“Let’s make the most of our challenger spirit”: David&Goliath’s David Angelo in Muse by Clio

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“We are a creative industry,” David Angelo, founder and CEO of 4A’s member agency David&Goliath, Santa Monica, Calif., writes in a call to arms in Muse by Clio. “We are the ones with the tools to inspire change. True change with sustainable and tangible impact. This crisis has put before us an opportunity for immense growth, one that […]

World Happiness Report |

Research Services

The World Happiness Report examines consumer well-being, life satisfaction, and quality of live in more than 150 countries.

Government Relations Spotlight: Maryland Legislature passes nation’s first digital advertising tax |

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The Maryland Legislature has passed the nation’s first digital advertising tax.

Responsible Measure in Uncertain Times

Bruno Gralpois of Agency Mania Solutions finds that during uncertain times advertisers have the opportunity to turn agency relationships into true partnerships that are based on mutual respect, collaboration, and innovation.

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

4A’s Policies, Resources, and Guidance on Coronavirus

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In our efforts to keep you updated on the evolving impact of the coronavirus outbreak, we have decided to reschedule Decisions 20/20 to early 2021 and Management Practitioners Forum (MPF) to Fall 2020. All tickets for both events will be honored on the new dates. We will communicate the new event dates shortly. Please contact […]

The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

4A’s Marla Kaplowitz in Campaign US: How the coronavirus is calling our industry into action

Marketing & Communications

Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]