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Pixalate researchers find that Roku apps designed for passive viewing appear to have been targeting in a new over-the-top (OTT) content and connected TV (CTV) ad fraud scheme.
“We are a creative industry,” David Angelo, founder and CEO of 4A’s member agency David&Goliath, Santa Monica, Calif., writes in a call to arms in Muse by Clio. “We are the ones with the tools to inspire change. True change with sustainable and tangible impact. This crisis has put before us an opportunity for immense growth, one that […]
The World Happiness Report examines consumer well-being, life satisfaction, and quality of live in more than 150 countries.
The Maryland Legislature has passed the nation’s first digital advertising tax.
Bruno Gralpois of Agency Mania Solutions finds that during uncertain times advertisers have the opportunity to turn agency relationships into true partnerships that are based on mutual respect, collaboration, and innovation.
4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.
In our efforts to keep you updated on the evolving impact of the coronavirus outbreak, we have decided to reschedule Decisions 20/20 to early 2021 and Management Practitioners Forum (MPF) to Fall 2020. All tickets for both events will be honored on the new dates. We will communicate the new event dates shortly. Please contact […]
Alight Analytics provides guidance for ad agencies to create a profitable analytics program.
Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]