Why Diverse Leadership Matters

This panel will highlight the benefits of diverse leadership, providing statistical justification, personal testimonies and actionable steps for approaching and achieving equality objectives in a way that makes them as much of a priority as any other business or financial goal.

4A’s Accelerate 2018 – Day Two Welcome

Day Two Welcome Remarks from Greg Stern, Co-founder and CEO, BSSP and 4A’s Board Chair

4A’s Accelerate 2018 – Day One Welcome

4A’s Accelerate 2018 – Day One Welcome from Marla Kaplowitz, President & CEO, 4A’s.

Trust: The Cornerstone for Strong Client-Agency Relationships

In this fireside chat, Steve King, CEO of Publicis Media, and Julie Rieger, President and Chief Data Strategist and Head of Media for 20th Century Fox Film, will discuss the importance of trust, delivering on this imperative, and how it manifests into great work and strong relationships.

A Conversation About “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Get an early, inside look at the widely anticipated book on the advertising industry by the author of Googled: The End of the World as We Know it. Auletta writes that advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

John Leguizamo on Being Latino in Hollywood and the Latino Marketing Opportunity

John Leguizamo is always happy to share his thoughts on being Latino in Hollywood, and the best ways to connect with the highly coveted Latino audience.

Artificial Intelligence and the ‘Hive Mind’

Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.

How One Agency Launched a Social Phenomenon

Enter Mobile Stü, a mobile recording studio founded by Mike Boston, that empowers kids to make their voices heard – anytime, anywhere – and express their frustrations, hopes, fears, and dreams in a positive way.

Agency and Client Reinvention

In this session, P&G and its senior agency leaders will talk about how they are reinventing the agency-client relationship, from experimenting with new agency models and workplace efficiencies to reimagining the foundation of partnership.

Inside Agency Culture

MDC Partners CEO and three agency leaders discuss how they’ve challenged the industry and scaled their success, while shaping, protecting and evolving their respective cultures, all within the context of unique and differentiated models.

4A’s Transformation | Monday April 3, 2017 — 4A’s Board Chair: A Tribute to Nancy Hill

Conferences

Following Nancy’s Hill’s farewell address, Bill Koenigsberg, Founder & CEO, Horizon Media & Monday’s co-host, introduces a tribute to her and highlights the accomplishments during her tenure.