Reinvigorate Your Profitability by Reimagining Your Revenue Model

Tim Williams  Presented by Tim Williams of Ignition Consulting Group for 4As

In these three game-changing online workshops exclusively for 4As members, we’ll look at how progressive agencies around the world have completely reframed their approach to agency compensation, resulting in higher margins, more diversified revenue streams and higher trust levels in agency-client relationships.

This series is presented by Tim Williams, one of the leading voices in the pricing revolution in the agency business.  As a career agency professional and founder of Ignition Consulting Group, Tim consults with firms around the world in the areas of pricing and business strategy.  As a presenter and consultant, Tim has worked with hundreds of agencies ranging from leading independents to multinational agency networks in the U.S., Canada, Europe, Asia, and Australia, including agencies from all of the top five holding companies.

Each Webinar – $200

All 3 Webinars – $500

Non Members
Each Webinar – $225

All 3 Webinars – $600

*NOTE: A group discount is available for Member agencies that purchase the ‘All 3 Webinars’ bundle. Bundle registrants 2-4 will receive 25% off their registration. Bundle registrants of 5 or more is 50% off.


Why and How to Offer Options: A Powerful Short-Cut to Pricing Success

Recorded April 14, 2021 

Join Tim Williams as he shows how to present your clients not just a standard “take-it-or-leave-it price but multiple ways your client can choose to engage with you. You’ll learn how showing different combinations of program elements and deliverables keeps the remuneration discussion focused on what clients really buy: outputs and deliverables, not hours and activities.



Seven Ways Agencies Can Diversify Their Revenue Streams Starting Tomorrow

April 28, 2021 / 3:00 – 4:30 EST

Join Tim Williams as he shows how to trade your agency’s rate card for the concept of a “pricing stack” – a variety of ways you can get paid for the value you create instead of the hours you work. This also has the effect of diversifying your revenue streams, which has the potential to produce healthier profits now and in the years to come.



Bringing Pricing Transformation to Life: The Value Council

May 12, 2021 / 3:00 – 4:30 EST

Join Tim Williams as he shows how your firm bring new pricing strategies to life by establishing a Value Council – a small interdisciplinary group of senior executives in your agency charged with making pricing (not costing) a core competency of the firm.



Risk Mitigation through 4A’s Production Wrap-Up Program
Friday, April 30 at 10 AM ET

4A’s Members Only

Considering the recent disruptions due to the COVID-19 pandemic, 4A’s Benefits is hosting a webinar to highlight risk mitigation through the 4A’s Production Wrap-Up Insurance Program in conjunction with our partner, DeWitt Stern.

As one of the premier Entertainment Insurance brokers in the country (and the architects of 4A’s  Production Wrap-Up Program), DeWitt Stern has unparalleled expertise with one of the largest number of wrap-up specialists in the country.  The program also offers some of the broadest TV production wrap-up coverage available in the U.S. for advertising agencies and advertisers, replacing the insurance that production companies (both 3rd party and in-house) provide.

The webinar will explain how the program’s cost-effective and broad coverage provides extended protection to mitigate uncovered claims and large unforeseen out of pocket expenses, as well as how the easy/streamlined process works from the agency side.

Attendees will learn more about mitigating agency and client risk through:

In addition, the program offers these significant features:

4A's Benefits

DeWitt Stern