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AGENCY CREATIVITY

4A’s essential agency guidance.

Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry

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Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. […]

“Back on the Bull” Campaign to Help Durham, NC Stay Open Amid the COVID-19 Pandemic

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The Durham Recovery and Renewal Task Force (RRTF) today announced a new campaign designed to help slow the spread of COVID-19 using public health and behavioral science best practices. Created by The Center for Advanced Hindsight at Duke University (CAH) and McKinney, a Durham-based national creative and media agency, “Back on the Bull” offers a […]

First look: 4A’s issues agency business guidance for surviving Covid-19

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What does it take to be a ‘resilient agency?’ The 4A’s new report says be more prone to invest in growth areas and less promiscuous when it comes to client business. But will agencies act quickly enough? Click here to read the full article published by The Drum. 

Business as Unusual: Straight From The Zoom – Observations from 20+ Virtual Pitches |

July 8, 2020 The industry has seen the pitch process transform over the past three months as it went virtual. Agencies quickly adapted but how well is the virtual pitch process working? What’s changed and what hasn’t? What’s the mindset of virtual attendees?  What are the problems with most presentations?  And what should you think […]

Iroquois Healthcare Association Caring Gene® campaign wins three Healthcare Advertising Awards

Integrated marketing campaign by Mower boosts New York state long-term care recruitment efforts, enters second phase with Caring Gene® Call to Care   Syracuse, N.Y.—June 29, 2020—The Caring Gene® campaign, launched last June by Mower agency on behalf of Iroquois Healthcare Association (IHA), brought home multiple honors at the 37th Annual Healthcare Advertising Awards. Designed […]

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