Coronavirus:

AGENCY CREATIVITY

4A’s essential agency guidance.

Consumer Attitudes Toward Advertising During COVID-19 |

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

R/GA Rolls Out Merch Aid in Austin with 12 Limited Edition Collabs

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  The initiative connects 12 artists and designers with small businesses impacted by COVID-19   Austin, TX – May 14, 2020 – As the charity initiative Merch Aid surpasses the $100,000-plus sales mark, R/GA is proud to announce the expansion of the effort to launch in Austin today. Created to connect leading artists and designers […]

Charlotte Pipe & Foundry Organizes #ThankAPlumber #ThankEssentialWorkers Campaign

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Charlotte Pipe & Foundry, the nation’s leading manufacturer of cast iron and plastic pipe and fittings, has initiated a gratitude campaign thanking essential workers for their commitment during the COVID-19 pandemic.   The series of videos and print ads recognize essential workers, particularly those in the plumbing industry, for the important work they do to […]

If Virtual Learning Isn’t Working For Your Kids, Maybe These Seven-Word Billboards Will

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Boulder agency WorkinProgress offers an alternative to educating little ones during the coronavirus crisis By Ann-Christine Diaz – Published On May 18, 2020 View original article and video here Every day at 12 p.m. EST, a new mini lesson will appear on digital billboards in Boston, Chicago, Denver, Kansas City, Los Angeles, New York, Phoenix […]

Ignited forms cause-based marketing company, Threads4Good

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El Segundo, CA – Ignited has partnered with Embroidery & Screen Works, Inc. to form a cause-based marketing company — Threads4Good. Ignited realized the need for creative fundraising for small businesses, communities and nonprofits during uncertain times, so we combined our talents and expertise.   Threads4Good provides the branded apparel and online platform to help […]

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