Coronavirus:

AGENCY CREATIVITY

4A’s essential agency guidance.

Find the Words: Convince a Loved One to get Vaccinated

CHALLENGE: In 2021, the mere mention of the Covid-19 vaccine continues to divide our country, splitting families and friendships, and creating a frenzy of lies and misinformation all over. With only 44% of Texans vaccinated, and the new, more powerful Delta variant on the rise, our partners at Baylor Scott & White Health asked us […]

Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry

Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. […]

“Back on the Bull” Campaign to Help Durham, NC Stay Open Amid the COVID-19 Pandemic

The Durham Recovery and Renewal Task Force (RRTF) today announced a new campaign designed to help slow the spread of COVID-19 using public health and behavioral science best practices. Created by The Center for Advanced Hindsight at Duke University (CAH) and McKinney, a Durham-based national creative and media agency, “Back on the Bull” offers a […]

First look: 4A’s issues agency business guidance for surviving Covid-19

What does it take to be a ‘resilient agency?’ The 4A’s new report says be more prone to invest in growth areas and less promiscuous when it comes to client business. But will agencies act quickly enough? Click here to read the full article published by The Drum. 

Business as Unusual: Straight From The Zoom – Observations from 20+ Virtual Pitches |

July 8, 2020 The industry has seen the pitch process transform over the past three months as it went virtual. Agencies quickly adapted but how well is the virtual pitch process working? What’s changed and what hasn’t? What’s the mindset of virtual attendees?  What are the problems with most presentations?  And what should you think […]

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