Guidance and support on agency work during unprecedented times

Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry


Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. […]

Business as Unusual: The Impact of Changing Agency Models on Culture and Creativity

Second in the 4A’s series on The Future of Work Aired Wednesday, April 28th The ingenuity and resourcefulness of the advertising industry over the last year has been remarkable. Despite the rapid onset of a global pandemic, agencies were able to pivot their operations, create new collaboration models and find ways to create and produce […]

Business as Unusual: The Future of Work: The Changing Role of the Office

The Future of Work: The Changing Role of the Office March 25, 2021 Join us as we kick off our new Future of Work content and webinar series for a discussion on the changing role of the office. In this conversation, we’ll hear the perspectives and recommendations of some of the industry’s top leaders on […]

Return-to-Office Guidance for 4A’s Members

Whether your team is planning to return to the office in a few weeks or not for months to come, the questions and situations agency leaders need to address are considerable. The 4A’s has compiled comprehensive guidance, resources, and templates to assist as you navigate the return to your workplace. Return to Office Plans The […]

Women in the Workplace

Research Services

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Return to our