The CARES Act & PPP Loans – What Your Agency Needs To Know

How U.S., state, and local crisis responses may affect your agency

The domestic emergence of COVID-19 in March has whiplashed not just the American public and the American economy, but also Congress and the Administration. Since the first COVID-19 relief bill was passed in early March, Congress has now passed four relief bills with a price tag approaching just slightly over three trillion dollars. The social, economic and political reverberations of COVID-19 will be felt for years to come, but in the short-term, the most immediate business impact for many agencies has been applying for and using The CARES Act Paycheck Protection Program (PPP) small business loans.

4A's Business as Unusual Color 261

View the webinars conducted by the 4A’s regarding the CARES Act.

CARES Act Economic Stimulus Plan

March 31, 2020

Watch the Webinar
The CARES Act, Part II: You’ve Got Your PPP Funds—Now What?

April 30, 2020

Watch the Webinar

The CARES Act Overview

Read the full text of the bill

What’s in the CARES Act? Here’s a Summary, courtesy of Peter G. Peterson Foundation

What's in the CARES Act? Here's a Summary

The CARES Act & PPP Loans

Regulatory Guidance From The U.S. Department of the Treasury and the Small Business Administration:


Statistics On PPP Loans Made

Recent PPP News Coverage

SBA and Treasury: New EZ and Revised Forgiveness Applications for the Paycheck Protection Program


SBA and Treasury: New EZ and Revised Forgiveness Applications for the Paycheck Protection Program The Small Business Administration (SBA), in consultation with the Department of the Treasury, posted a revised, borrower-friendly Paycheck Protection Program (PPP) loan forgiveness application implementing the Paycheck Protection Program Flexibility Act of 2020 (PPP Flexibility Act) enacted on June 5, 2020. […]

Paycheck Protection Program Loans FAQS


QUESTION #1 The CARES Act excludes from the definition of payroll costs any employee compensation in excess of an annual salary of $100,000. Does the exclusion apply to all employee benefits of monetary value? ANSWER No. The exclusion of compensation in excess of $100,000 annually applies only to cash compensation, not to non-cash benefits, including: […]

Business as Unusual: The CARES Act, Part II: You’ve Got Your PPP Funds—Now What?

April 30, 2020 With Congress promising a new allocation of billions of new dollars to the Small Business Administration (SBA)’s Paycheck Protection Program (PPP), many agencies are poised to start receiving these lifeline funds. For agencies that received their funding in the first round, the PPP loans have provided some much-needed breathing space. It’s also […]

SBA issues regulations to answer borrower questions around small business loans

Government Relations

Today, the Small Business Administration (SBA) issued its interim final rule implementing sections 1102-1106 of the CARES Act, specifically the sections covering small business loans and loan forgiveness.  The interim final rule addresses many questions agencies have about the program, including: How do I calculate the maximum amount I can borrow? What qualifies as payroll […]

“Creativity can flourish amid chaos,” says 4A’s Kaplowitz


In this interview with Beet.TV—conducted, naturally, via Zoom—Marla Kaplowitz, President & CEO of the 4A’s, says the creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity, Kaplowitz says, where taped productions are […]

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