The 4A’s produces and curates a rich variety of materials on topics related to agency human resources. This page outlines some of our most frequently requested materials, some of which are available online, and others of which are provided only upon request.
For more information about the following Management Services Division Human Resources materials, please contact Helen Miranda at email@example.com.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
Statistics on agency employment patterns, number of ad agencies in the U.S. , top cities by number of agencies and employees, and more.
MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.
EACA, edcom, and Kantar organized a roundtable of professionals from the advertising world in Europe to discuss the state of ad industry talent, staff retention, and how agencies and universities can foster engagement.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!