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Pursuit of Passion: Diversity in Advertising
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Time Warner Cable to Target Hispanic Market in New York

Marketing & Communications

Gotham is charged with positioning the El Paquetazo brand as the new basic cable package built exclusively for the bilingual Latino consumer.

CAF Names Draftfcb's Karen Sauder 2009 Advertising Woman of the Year

Marketing & Communications

As Managing Director of Draftfcb Chicago, Sauder is an integral part of the management team that leads the single largest concentration of ad talent in Chicago and the Midwest.

Obama Strategist David Plouffe Featured Speaker at Howard University's Center for Excellence in Advertising Event May 14

Marketing & Communications

The inaugural fundraising event for Howard University’s Center for Excellence in Advertising will be held Thursday, May 14, at New World Stages in New York City.

Black Women Say Advertisers Don't Know How to Talk to Them, According to Lattimer Communications Study

Marketing & Communications

Eight-six percent of African-American women say that advertisers need to do a better job of talking to them, according to a Lattimer Communications study.

Mindshare Study Highlights Moms' Reliance on Research When Holiday Shopping

Marketing & Communications

A substantial number of moms say research plays a significant role in their holiday shopping habits, considerably more than it does for women without children, according to the latest Mindshare Online Research study (MORe).

Wildfire Launches Innovative Marketing-to-Women Group

Marketing & Communications

Wildfire, a Winston-Salem-based communications firm, today announced the launch of a one-of-a-kind marketing group, Factor 9.