4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Obama Strategist David Plouffe Featured Speaker at Howard University's Center for Excellence in Advertising Event May 14

Marketing & Communications

The inaugural fundraising event for Howard University’s Center for Excellence in Advertising will be held Thursday, May 14, at New World Stages in New York City.

Black Women Say Advertisers Don't Know How to Talk to Them, According to Lattimer Communications Study

Marketing & Communications

Eight-six percent of African-American women say that advertisers need to do a better job of talking to them, according to a Lattimer Communications study.

Mindshare Study Highlights Moms' Reliance on Research When Holiday Shopping

Marketing & Communications

A substantial number of moms say research plays a significant role in their holiday shopping habits, considerably more than it does for women without children, according to the latest Mindshare Online Research study (MORe).

Wildfire Launches Innovative Marketing-to-Women Group

Marketing & Communications

Wildfire, a Winston-Salem-based communications firm, today announced the launch of a one-of-a-kind marketing group, Factor 9.