84% Less Fraud in TAG-Certified Distribution Channels, Study Shows

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released an updated analysis by The 614 Group that shows a reduction in fraud of more than 84 percent in TAG Certified distribution channels, compared with the broader industry average. Click here to view the […]

Understanding Inventory Quality-Thinking Beyond Bots

Research Services

PubMatic provides insights for media buyers and publishers on how to successfully operate in the new programmatic environment. This paper focuses on fraud prevention and practices that encompass inventory quality control.

Transparency in the Programmatic Supply Chain

Research Services

Read this white paper from R3 Worldwide to get a better handle on programmatic media buying transparency.

Ignited supports the SEC’s Investor.gov Public Service Campaign Launch

Washington D.C., April 16, 2018 — The Securities and Exchange Commission today unveiled a public service announcement (PSA) to encourage investors to check the background of their investment professional by using the free search tool on Investor.gov before investing.

Look Ahead: Transparency Will Shape 2018

Research Services

Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

Study Shows Ad Fraud Cut by 83 Percent in TAG Certified Distribution Channels

Marketing & Communications

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a study conducted by The 614 Group that found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83% from the broader industry average.

The State of Advertising Measurement

Research Services

Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.

What Happens Next: How to Reverse the Rising Tide of Ad Fraud

Research Services

The&Partnership, m/SIX, and Adloox research the real scale and cost of ad fraud, discovering it’s much more prevalent than previously thought.

News and Information from the Trustworthy Accountability Group

Media Services

Today the industry came together to address the massive “Methbot” fraud operation exposed by White Ops, an active TAG participant and one of the inaugural group of companies to receive a TAG Certified Against Fraud Seal last month. (Coverage of the fraud attack and the joint efforts to address it can be found on Reuters, […]

Ad Agencies Probed Over Contracts to Produce Commercials

Third Party Content

Justice Department examines whether ad companies rigged bids to favor in-house production units

Facebook Pledges More Transparency About Video Ads

4A's Member

Facebook launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data.