Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

4A’s/ANA New Joint Initiative to Collect & Share Marketing-Related Patent Assertion Information

The 4A’s/ANA Patent Assertion Information Aggregation and Dissemination Program (PAID) is a platform to collect patent assertion information related to patent assertions against association members. This program provides association members with a strategic advantage in monitoring and assessing patent assertion demands by Patent Assertion Entities (PAEs).

4A's Launches Patent Website |

Marketing & Communications

4A’s Patent Website will help marketing services companies better understand how patents can impact agency software services and digital work product and help facilitate an exchange of information related to patent dynamics.

4A's Patent Guidance |

Management Services

Recent agency experiences with patent assertion matters have led the 4A’s to a few patent guidance recommendations for agencies.

Patent Guidance Recommendation: Digital Functions, Patent Liability, and the “Wayback Machine” |

Recent agency experiences with patent assertion matters have led the 4A’s to offer the following downloadable document outlining specific recommendations.