GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.
Check out the 2023 winners of the Cannes Lions Awards.
The Recording Industry Association of America (RIAA) publishes annual reports on recorded music revenues and profile of music consumers.
The IAB, Advertiser Perception, and Standard Media Index examine ad spending trends in digital video.
Deloitte provides a snapshot into the media consumption of consumers by generation in its annual report.
GLAAD releases its annual study tracking the presence of LGBTQ characters on television.
The News/Media Alliance releases its annual Factbook featuring research and statistics showing the effectiveness of magazines compared to other media, as well as the strong credibility and trust magazine media enjoy with their readers.
The TV market is rapidly changing due to a number of factors which are too numerous to catalogue – spanning from changing consumer preferences to new data sets, distribution channels, monetization approaches and advertising models. TV measurement and currency have also evolved, but at a slower pace, resulting in an incomplete picture of even basic […]
Mediaocean’s Omnichannel Video Creative Playbook is a one-stop reference for the changing shape of omnichannel video, helping our clients and partners understand the changing goals, formats and capabilities of TV+Video to support omnichannel marketing.
To uncover how CPG brands can best take advantage of CTV, Innovid, an independent ad delivery, personalization, and measurement platform, measured over 103 billion CPG video advertising impressions to provide trends, benchmarks, and actionable best practices.
Report reveals 92% of U.S. households are now reachable via programmatic CTV advertising; Roku remains dominant device type with 47% programmatic CTV ad market share LONDON and PALO ALTO, Calif, June 2, 2022 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the […]
After analyzing hundreds of pharmaceutical brand campaigns, Veeva Crossix found three key trends for advertising to patients and healthcare professionals.