Digital Video Advertising Spend Report

According the IAB and Advertiser Perception, digital video ad spend remains stable, driven by Connected TV (CTV), during the coronavirus pandemic.

Topics in this annual report include:

 

  • 2020 video ad spend forecasts
  • Digital channels are expected to gain share as traditional channel decline
  • Importance of brand safety when placing media
  • Video ad formats trends and usage
  • Video KPIs
  • Merging of TV and Digital buying.