How are agencies translating its potential into practical applications?

During this 4As webinar, you will hear from two of the top leaders in global marketing, MILK Pep CEO and CMO Yin Rani and Reset Digital founder and CEO Charles Cantu. Yin and Charles will get real and dive into what is really needed to advance from where most brands are today (hardly inclusive and […]

People describe digital advertising as annoying, creepy, and intolerable. Cookie or no cookie – tracking people around the internet and delivering ads based on past behavior just isn’t working. Join Phil Schraeder, GumGum’s CEO to discuss why we don’t need to know everything about people to deliver relevant and engaging advertising and how the future […]

Global Brands are Revolutionizing Audience Engagement with CTV Personalization Thursday, May 12th With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before. Dynamic creative optimization (DCO) allows marketers to leverage data to create the most relevant, personalized, and elegant consumer experience — […]

On Tuesday, April 26th, the 4A’s Ashwini Karandikar moderated “How Digital OOH Strengthens the Omnichannel Approach” for our continued conversation on Business as Unusual. Programmatic technology allows buyers to make more dynamic and strategic media buys — enabling brands to easily integrate Digital Out-of-Home into their omnichannel marketing strategies and activate media when and where […]

Your Customer is Ready for Social Commerce. Are You? November 17, 2021 Social Commerce is a rapidly expanding market increasing in platform possibilities and endless opportunities. While there is no one-size-fits-all track to follow, we will help you in this virtual panel to define the core of your brand’s social commerce strategy. Join 4As, Wavemaker, […]

Let’s Get Contextual: What the Future of Brand Safety Looks Like August 31, 2021 With the decline of third-party cookies and the rise of data privacy, digital advertising is undergoing seismic shifts. Nearly gone are the days of behavioral targeting and blunt keyword blocklists. Now, the industry is searching for new tools to evaluate the […]

Vaccine Mandates and Return to Office Protocols June 10, 2021 This webinar expands on an earlier 4A’s Video Vignette: “Vaccine Mandates,” and includes responses to the following questions: Section 1: Vaccine Mandates Are employers more likely to mandate employees to get the vaccine vs. “strongly encouraging” them to do so? How should employers respond to requests […]

The Tipping Point for CTV: How Samsung and Publicis are Capturing the CTV Opportunity June 8, 2021 As cord-cutting and streaming rapidly accelerate, CTV is a top priority for advertisers in 2021. Marketers can now reach more households via streaming than via traditional, linear TV services, and can apply data to their massive TV ad […]

The Future of Agency Operations May 25, 2021   AI and automation have surfaced as important considerations for agencies looking to build more sustainable businesses and offer guidance to their clients who are on the same journey. For many agencies, AI and automation will help alleviate talent resources for more value-added tasks such as marketing […]