The 4As Agency Financial Forum meeting held on May 27, 2020. View the webinar deck here.
The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.
Recorded on May 15, 2020 Hosted by Suzy and the 4A’s Original post Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from […]
Late payment. It’s not smart. It’s irresponsible. “Extended terms often come with consequences, including strained relationships with vendors, reduction in flexibility, and higher prices.…The business models and livelihoods of smaller players in the marketing supply chain can be threatened by extended terms. Such companies are not banks.” —Association of National Advertisers’ Payment Terms report, March […]
As the coronavirus crisis continues evolving, “Timing and tone is the key to achieving resonance,” 4A’s President & CEO Marla Kaplowitz writes in MediaPost. “There is no one-size-fits-all answer.” In her op-ed, Kaplowitz proposes ways for the industry to move forward together, including keeping an eye on the long-term, recommitting to purpose and talent, putting […]
In this interview with Beet.TV—conducted, naturally, via Zoom—Marla Kaplowitz, President & CEO of the 4A’s, says the creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity, Kaplowitz says, where taped productions are […]
By Matt Stiker “Unprecedented” is the word I keep hearing about the coronavirus crisis, and the impact it’s already had on our personal and professional lives in such a brief period of time. In times like these, we all have people, places, or things we turn to that help us get through the challenges and […]
Sharing and supporting the 4A’s agency community during these challenging times. March 23, 2020 Hosted by Marla Kaplowitz (President & CEO, 4A’s), Greg Stern (Co-Chairman, BSSP, and Board Chair, 4A’s) and Mollie Rosen (EVP, Member Engagement & Development, 4A’s). Topics reviewed and discussed (full webinar linked here, and included below): Business Operations Financial projections: approach to managing cash flow and client […]
Industry Veteran Donna Tobin and Jennifer Risi’s The Sway Effect Tapped to Lead Efforts to Strengthen the Organization’s MarComms NEW YORK, March 11, 2020 /PRNewswire/ — In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications […]
Every game has a goal. Every game has rules. And every game has a feedback system. Remind you of anything? Those three qualities are also common to customer experience. They explain why a live-streamed eSports event in 2019 drew more viewers than the Super Bowl. And they forecast why your organization’s next marketing hires may […]
MILWAUKEE (May 18, 2016) –– Palermo Villa, Inc., one of the country’s largest privately held frozen pizza manufacturers, has launched its first national campaign for Urban Pie premium pizzas and has tapped Laughlin Constable its agency of record. The campaign will run through October. The family-owned company is recognized as an innovative industry leader and is best known for its Palermo’s Primo […]