So… why now? The 4A’s CX Council was established to help agencies and clients successfully transition into the Experience Era. And although our understanding of the brand building power of CX has grown tremendously, “brand” and “experience” practices tend to operate independently in most cases. With recent research from BrandAsset Valuator demonstrating that CX represents […]

In 2021, the prevalence of Ransomware attacks is reported to be on the rise. Cybersecurity Ventures, in their January 2021 Report, “Cyberwarfare in the C-Suite”, indicates that their latest forecast is that the cost of Ransomware damage for 2021 ($20 billion) is 57 times more than the costs associated with 2015. And, in another recently […]

This July, 14, 2021 meeting was the first of an ongoing series of discussions among members of the 4A’s Project Community covering various aspects of Project Management Software Tools. This session provided an open forum to PM Community members to discuss and share with their industry peers their experiences with PM Softwares and their applications.

On June 16th, 2021 The 4A’s South Texas Council Board of Governors hosted The 4A’s Talent Matters Forum Insights and Guidance for DE&I Success. This special forum was for 4A’s member agency executives, managers, and staff in the South Texas Council Area. The death of George Floyd in 2020 served as an unfortunate catalyst for […]

On April 28th, 2021 the 4A’s River States Council Board of Governors held a special forum for 4A’s member agency managers and staff in the River States advertising community. The COVID-19 pandemic forced a multitude of adjustments for agencies during 2020, and conducting new business activity was certainly disrupted.  Most significantly, agencies were restricted to […]

The 4As Agency Financial Forum meeting held on May 27, 2020. View the webinar deck here.

The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.

Recorded on May 15, 2020 Hosted by Suzy and the 4A’s Original post   Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from […]

Late payment. It’s not smart. It’s irresponsible. “Extended terms often come with consequences, including strained relationships with vendors, reduction in flexibility, and higher prices.…The business models and livelihoods of smaller players in the marketing supply chain can be threatened by extended terms. Such companies are not banks.” —Association of National Advertisers’ Payment Terms report, March […]

As the coronavirus crisis continues evolving, “Timing and tone is the key to achieving resonance,” 4A’s President & CEO Marla Kaplowitz writes in MediaPost. “There is no one-size-fits-all answer.” In her op-ed, Kaplowitz proposes ways for the industry to move forward together, including keeping an eye on the long-term, recommitting to purpose and talent, putting […]

In this interview with Beet.TV—conducted, naturally, via Zoom—Marla Kaplowitz, President & CEO of the 4A’s, says the creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity, Kaplowitz says, where taped productions are […]

By Matt Stiker “Unprecedented” is the word I keep hearing about the coronavirus crisis, and the impact it’s already had on our personal and professional lives in such a brief period of time. In times like these, we all have people, places, or things we turn to that help us get through the challenges and […]