The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S. “Even amidst a pandemic, at Alma we look at the world through the only lens we know […]

Recognition Comes After the 2018 Acquisition of the Agency by Dentsu Aegis Network’s iProspect  MIAMI – MAY 31, 2019 – M8, a multicultural digital agency who is part of iProspect, today announced that it has won a Silver Effie Award for its work with Sprint on the Fútbol Mode campaign. In its first year since being acquired […]

The modern CMO knows that data should be at the center of every marketing strategy, and is eager to leverage any consumer information they can get. But despite the Big Data trend, an unfortunate paradox for multicultural segments has emerged.