4A’s Marla Kaplowitz and ANA’s Bob Liodice joined virtually on May 4 for “Joining Together for Growth,” a conversation hosted by Jack Myers of MediaVillage. Their wide-ranging discussion included such areas as common goals and challenges, preparing for recovery after the current crisis, diversity, activism, and their respective visions for their organizations. Watch their conversation […]
APB finds trusted news publishers to be brand-safe and establishes guidelines and standards for brand suitability in news APRIL 6, 2020 —The 4A’s Advertiser Protection Bureau (APB) today released “Cross-Industry Collaboration to Redefine Brand Suitability in Trusted News Environments: A Call to Action,” a cross-industry position paper calling on all parties to restore a […]
Google’s decision to block third-party cookies in Chrome could have major competitive impacts for digital businesses, consumer services, and technological innovation. It would threaten to substantially disrupt much of the infrastructure of today’s Internet without providing any viable alternative, and it may choke off the economic oxygen from advertising that startups and emerging companies need […]
As the culmination of the Making Measurement Make Sense (3MS) initiative, the 4A’s—in cooperation with the Media Rating Council (MRC), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB)—this month introduced the release of Cross-Media Measurement Standards for combining measurement across channels. This allows for unified reporting on video advertising across online and offline […]
See what 4A’s Leader Marla Kaplowitz has to say about the recent ANA study on in-housing. Originally published in Campaign US, July 19, 2019 by Marla Kaplowitz, 4A’s When I read “Managing In-House Agency Creative Content and Legal Concerns,” the Association of National Advertisers’ new study with Boston Consulting Group and Reed Smith, one thought kept […]
CHICAGO, IL – May 31, 2019 – gyro, the leading full-service global B2B powerhouse, has been named 2019 Global B2B Agency of the Year by the Association of National Advertisers (ANA). The ANA presented the award to gyro at the B2 Awards ceremony on May 29th in Chicago during the annual Masters of B2B Marketing […]
Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.
Originally published in AdExchanger, January 31, 2019 By Allison Schiff, AdExchanger Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer Privacy Act (CCPA) is set to take effect in 2020 and the advertising community is desperate for some clarification. On Tuesday, a coalition of ad trade […]
Originally published in AdExchanger, January 10, 2019 By Alison Weissbrot, AdExchanger Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s, from fighting. “[Taking] a business problem and coming up with an incredibly elegant and different creative solution is what the best agencies do,” she said. […]
4A’s recently submitted comments on the FTC’s upcoming February hearing on Competition and Consumer Protection in the 21st Century. 4A’s joined the ANA, IAB, AAF, and others to provide comments on what’s being deemed a “new paradigm” that would structure a privacy framework for the 21st century centered around the guiding principle of reasonableness. This […]
The 4A’s filed comments in December on proposed regulations by the Centers for Medicare & Medicaid (CMS) that would require all TV advertisements featuring prescription drugs and biological products to include the list price.
These standards offer a significant step in developing more efficient workflows and provide the foundations for more granular data for advertising assets NEW YORK, NY – December 12, 2018 –Together, Marla Kaplowitz, the CEO of the American Association of Advertising Agencies (4A’s) and Bob Liodice, the CEO of the Association of National Advertisers (ANA) […]