3MS, MRC Develop Cross-Media Measurement Standards

Media Services

As the culmination of the Making Measurement Make Sense (3MS) initiative, the 4A’s—in cooperation with the Media Rating Council (MRC), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB)—this month introduced the release of Cross-Media Measurement Standards for combining measurement across channels. This allows for unified reporting on video advertising across online and offline […]

Partnership matters now more than ever, says 4A’s CEO

Marketing & Communications

See what 4A’s Leader Marla Kaplowitz has to say about the recent ANA study on in-housing.   Originally published in Campaign US, July 19, 2019 by Marla Kaplowitz, 4A’s When I read “Managing In-House Agency Creative Content and Legal Concerns,” the Association of National Advertisers’ new study with Boston Consulting Group and Reed Smith, one thought kept […]

gyro Named 2019 Global B2B Agency of the Year by the Association of National Advertisers

4A's Member

CHICAGO, IL – May 31, 2019 – gyro, the leading full-service global B2B powerhouse, has been named 2019 Global B2B Agency of the Year by the Association of National Advertisers (ANA). The ANA presented the award to gyro at the B2 Awards ceremony on May 29th in Chicago during the annual Masters of B2B Marketing […]

New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All Americans

Government Relations

Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

AdExchanger: Ad Trade Orgs Appeal To California AG: Clarify Your Privacy Law, Please

Marketing & Communications

Originally published in AdExchanger, January 31, 2019 By Allison Schiff, AdExchanger Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer Privacy Act (CCPA) is set to take effect in 2020 and the advertising community is desperate for some clarification. On Tuesday, a coalition of ad trade […]

AdExchanger: 4A’s Marla Kaplowitz Gives Agencies Credit Where Credit Is Due

Marketing & Communications

Originally published in AdExchanger, January 10, 2019 By Alison Weissbrot, AdExchanger Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s, from fighting. “[Taking] a business problem and coming up with an incredibly elegant and different creative solution is what the best agencies do,” she said. […]

4A’s Submits Comments on Upcoming FTC Privacy Hearing

Marketing & Communications

4A’s recently submitted comments on the FTC’s upcoming February hearing on Competition and Consumer Protection in the 21st Century. 4A’s joined the ANA, IAB, AAF, and others to provide comments on what’s being deemed a “new paradigm” that would structure a privacy framework for the 21st century centered around the guiding principle of reasonableness. This […]

4A’s Files Comments On Drug Pricing Transparency

Marketing & Communications

The 4A’s filed comments in December on proposed regulations by the Centers for Medicare & Medicaid (CMS) that would require all TV advertisements featuring prescription drugs and biological products to include the list price.

The 4A’s and ANA Call for Adoption of IAB’s VAST 4.1 and Ad-ID® Standards

Marketing & Communications

These standards offer a significant step in developing more efficient workflows and provide the foundations for more granular data for advertising assets   NEW YORK, NY – December 12, 2018 –Together, Marla Kaplowitz, the CEO of the American Association of Advertising Agencies (4A’s) and Bob Liodice, the CEO of the Association of National Advertisers (ANA) […]

‘Agencies aren’t getting enough credit’: 4A’s and ANA go head-to-head on in-housing

Marketing & Communications

Originally published in Campaign US, November 21, 2018 by Oliver McAteer, Campaign US Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies. Marla Kaplowitz, president and CEO of the 4A’s, clashed with Bill Duggan, group executive vice president at Association of National Advertisers (ANA), during Campaign US’ Breakfast Briefing, in partnership […]