To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

Third Party Content

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

The 5 Things You Can Do Right Now to Protect Your Brand—and Your Customers

Third Party Content

Originally published in MediaVillage, August 5, 2019 by Louis Jones, 4A’s Burglary, phishing, identity theft: as you confront these everyday criminal activities, your safety may depend on having the full support of your community and associates. The same holds true for brand safety. Piracy, malware, and unsafe adjacencies are persistent perils for advertisers and the agencies […]

4A’s Introduces Brand Safety Playbook

The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]

The Brand Safety Crisis: One Year Later

4A's Member

GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.

Industry Pulse: A Look Ahead at 2019

Research Services

Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.