The Crisis in Creative Effectiveness

Research Services

This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.

Campaign US: One-word answers with 4A’s leader Marla Kaplowitz

Marketing & Communications

The trade association CEO tells us what external agencies bring to the table that in-house shops do not.   Originally published in Campaign US, January 4, 2019 by Lindsay Stein, Campaign US To kick off the New Year, Campaign US caught up with 4A’s CEO Marla Kaplowitz to hear her thoughts on the industry overall and what to […]

Using Data to Inspire Creative Briefs |

Research Services

Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.