4A’s Marla Kaplowitz in Campaign US: How the coronavirus is calling our industry into action

Marketing & Communications

Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]

Campaign US: 4A’s talks value to members in annual dues email

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Originally published and posted on Campaign US, February 7, 2019 By Lindsay Stein, U.S. Editor, Campaign Earlier this week, the 4A’s sent an email to members about annual dues and what to expect from the trade body in 2020, including three key focus areas for the industry. The note states that the 4A’s will address “critical […]

Touchdown! 4A’s member agencies score big for brands in Super Bowl LIV

Marketing & Communications

Autos, insurance, snack foods, soft drinks, software—for a few hours on Super Bowl Sunday this year, 4A’s member agencies cover a wide range of American life. It’s a selection of spots that celebrates culture, introduces memes, and shows off the infinite power of creativity. Here’s a quick look at the amazing work of 4A’s members […]

The Crisis in Creative Effectiveness

Research Services

This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.

Campaign US: One-word answers with 4A’s leader Marla Kaplowitz

Marketing & Communications

The trade association CEO tells us what external agencies bring to the table that in-house shops do not.   Originally published in Campaign US, January 4, 2019 by Lindsay Stein, Campaign US To kick off the New Year, Campaign US caught up with 4A’s CEO Marla Kaplowitz to hear her thoughts on the industry overall and what to […]