4A’s and VMLY&R Launch CX Council

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Group will work to advance CX, provide inspiring guidance and help define careers   NEW YORK, June 1, 2020 — The 4A’s and VMLY&R have launched the 4A’s Customer Experience (CX) Council, gathering the most accomplished and influential leaders in customer experience design to help brands and agencies transition into the experience era. “As human-centered […]

The Drum: Havas CCO Harry Bee on how he’s helping clients deliver ‘in-home’ creative

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“When you’re dealing with a situation that has no map, we need to create the map—and the map is created through creativity,” Havas CCO Harry (“Bee”) Bernstein tells The Drum. “I believe in the power of creativity. That’s why I took this career and now…creativity is needed more than ever.” In this interview, Bernstein shares […]

Havas Chicago Creative Names Nicole Laughlin President & Chief Client Officer

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Former Facebook and Leo Burnett executive joins new Chief Talent Officer Allison Ciummei as key hires to strengthen the agency’s leadership team     CHICAGO – With a steadfast commitment to building meaningful American brands through craft and culture, Havas Chicago has hired marketing executive Nicole Laughlin as president of the creative agency. Coming most recently […]

Havas Chicago Bolsters Creative Leadership With Senior Appointments and Promotions

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Blake Winfree, Nick Lipton and Adam Vohlidka join the Chicago agency group as Group Creative Directors. Brian Cooper is appointed as Director of Production. Shelby Georgis and Joie Mikitson are promoted to Group Creative Director and Executive Producer, respectively Havas Chicago is bolstering its creative leadership with the appointment of award-winning creative talent to senior […]

To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

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Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]