4A’s Submits Comments on Upcoming FTC Privacy Hearing

Marketing & Communications

4A’s recently submitted comments on the FTC’s upcoming February hearing on Competition and Consumer Protection in the 21st Century. 4A’s joined the ANA, IAB, AAF, and others to provide comments on what’s being deemed a “new paradigm” that would structure a privacy framework for the 21st century centered around the guiding principle of reasonableness. This […]

4A’s Files Comments On Drug Pricing Transparency

Marketing & Communications

The 4A’s filed comments in December on proposed regulations by the Centers for Medicare & Medicaid (CMS) that would require all TV advertisements featuring prescription drugs and biological products to include the list price. Under the proposed regulations, the list price (or “Whole Acquisition Price”) would be required in all television advertisements that feature prescription drugs […]

The 4A’s and ANA Call for Adoption of IAB’s VAST 4.1 and Ad-ID® Standards

Marketing & Communications

These standards offer a significant step in developing more efficient workflows and provide the foundations for more granular data for advertising assets   NEW YORK, NY – December 12, 2018 –Together, Marla Kaplowitz, the CEO of the American Association of Advertising Agencies (4A’s) and Bob Liodice, the CEO of the Association of National Advertisers (ANA) […]