4A's CX Effect

This monthly webinar series, led by the 4A’s CX Council, provides essential knowledge and practical guidance to help brands and agencies transition into the experience era.  The series brings together the most accomplished and influential leaders in customer experience design to explore the vital role CX plays in the growth of successful and sustainable businesses.

UPCOMING WEBINARS

 

 

 

More coming soon!

RECORDED WEBINARS

How to overcome the “experience gap” between CX insights and implementation

October 14, 2020



Far too often, CX research is often conducted without a full view of the end use-case in mind, creating divides in the handoffs between intelligence and activation. Data has to be unified, personas get lost in translation, and segmentation profiles don’t map cleanly onto go-to-market plans. Join us for a discussion of why agencies are uniquely positioned to bridge these “gaps” for their clients, generating CX insights that are designed for implementation and impact.

Featuring:

Kari Shimmel, Chief Strategy Officer, CE/CX, Campbell Ewald
Jen Wulf, VP of Insights and Customer Strategy, Mutual of Omaha
Ashley HopkinsAshley Hopkins, Senior Manager, Consumer Insights, ASICS

 

    WATCH THE WEBINAR

 

 

 


The value of CX: why, what and how to measure CX.

September 24, 2020

How should we measure CX? Experience metrics can be granular task oriented logs or qualitative subjective reports, all the way to an index of every step of the entire journey map’s impact on business goals and outcomes. Joins us for a deep conversation on what matters and how to determine if an organization is fulfilling its mission.

Featuring:

Olof Schybergson, Chief Experience Officer, Accenture Interactive
Harley Manning, Vice President, Research Director, Forrester Research
Rebecca Flavin, Global Chief Experience Officer, Ogilvy Consulting
Chris FinlayChris Finlay, Chief Growth Officer, Otabo
    WATCH THE WEBINAR

 

 


 

EX to CX – great experience flows from the inside out.

August 12, 2020

Employee experience design — the definition of roles and processes, the organization structure, and tools provided and specifically a commitment to a supportive environment where all employees can do their best work is fundamental to the ultimate success of the customer experience a company wants to provide. These thought leaders will discuss the current spectrum of employee experiences and organization designs today and how companies can bring design thinking and other frameworks into a human-centered approach that delivers the best outcomes from the inside out.

Featuring:

Amira El-Gawly, Founder + CEO, Manifesta 
Gaurabh Mathure, Co-founder & Chief Product Officer, Tydy
Jehan Moghazy, Vice President, Design. CapitalOne
Kit Krugman, Head of Organization and Culture Design, co:collective
    WATCH THE WEBINAR

 

 

 


CX + Brand — The Time is Now

July 15, 2020

In this inaugural episode, we’ll dive into key takeaways from Forrester’s recent “CX North America: The Time is Now” event — and how those learnings can be applied to brand building in the experience era. In addition we will present a conversation with marketing leaders on the importance of CX for their brands. We’ll also highlight the newly established 4A’s CX Council, why it was created and what it aims to accomplish.

Featuring

Jason Gaikowski, Executive Director, CX, and Global Lead of Human-centered Design, VMLY&R
Harley Manning, Vice President, Research Director, Forrester Research
Brian Wagner, Assistant Commissioner of Marketing / Tennessee Department of Tourist Development (TDTD)
Moderator: Beth Wade, Chief Marketing Officer, VMLY&R
   WATCH WEBINAR HERE

 

December 9, 2020, 1pm – 5pm

The CX Effect+ brings together the most accomplished and influential leaders in customer experience design to explore the vital role CX plays in the growth of successful and sustainable businesses.

Join us for a virtual afternoon with members of our 4A’s CX Council while we discuss the vital role of CX and human-centered design for purpose-led marketers and product leaders in business and society today.

Register