Hilary Lund, Colle McVoy, Jackson Hole Travel & Tourism Board 97% of the land around Jackson Hole, Wyoming, is protected, which is a big attraction to the 3.2 million visitors every summer. But this massive influx creates tremendous wear and tear, which has escalated as more visitors like to show off their travels on social […]

The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.

In this Inside the Campaign, Soylent came to Ignited looking for a campaign that would drive topline revenue and generate awareness—quickly. This aggressive goal, combined with Soylent’s extremely driven, time-strapped audience of dreamers, makers and doers, presented us with a unique challenge. Soylent customers recognize the importance of fueling their body for success and yet, their ambitions and busy schedules are often at odds with their nutritional needs. To win them over, our campaign had to be both compelling and catch their attention ASAP.