Austin Williams Wins Gold, Bronze, Merit in National Service Industry Advertising Awards

FOR IMMEDIATE RELEASE  Hauppauge, NY (February 14, 2019) – Digital advertising, branding and marketing agency Austin Williams today announced it won three awards in the 16th Annual Service Industry Advertising Awards, recognizing the advertising excellence from service industry providers. The award winners were announced by the SIAA in January 2019. Austin Williams took home awards for its work for Gurwin […]

Millennium Agency Welcomes Robb Atkinson, Strategic Accounts Director

FOR IMMEDIATE RELEASE February 14, 2019 Contact: Linda A. Fanaras, President & Strategist Millennium Agency  Phone: (617) 869-1668 MILLENNIUM AGENCY WELCOMES ROBB ATKINSON, STRATEGIC ACCOUNTS DIRECTOR   (MANCHESTER, NH | BOSTON, MA) – Millennium Agency, a national-recognized boutique digital creative, content/social and PR firm, is pleased to announce that Robb Atkinson has joined the […]

The Brand Safety Crisis: One Year Later

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GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.

The Time Obsessed Consumer: Study Reveals Impact on Brands Now that Time is the New Currency

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Allen & Gerritsen survey shows that to today’s consumer, the relationship between time and money is more complicated than ever. For Immediate Release BOSTON (January 31, 2019)—A new study by advertising agency, Allen & Gerritsen takes a look at consumers’ relationship with time, which is more fleeting than ever, especially in light of technology designed […]

Busch Transforms Kevin Harvick’s 2018 Race Car into Collector’s Edition Cans

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To pay tribute to 40 years since their Daytona debut, Busch turned parts from the #4 car into 40 collector’s cans that fans can win during this year’s Daytona 500 broadcast NEW YORK, FEBRUARY 6th 2019: As the Official beer of NASCAR, Busch has a long and storied history within the NASCAR family. Not only […]

Huge Promotes Mansuri, Hires Allport and Rafford

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Huge, the global experience agency (NYSE: IPG), today announced it has elevated Arif Mansuri to Managing Director of Business Strategy, hired Christie Allport as Vice President of Global Communications and hired Jennifer Rafford as Group Vice President of Talent. These industry-leading appointments signal the agency’s commitment to furthering its ability to deliver transformative experiences at […]

McKinney Names Gretchen Walsh Managing Director in Durham

Agency vet takes on new role after leading McKinney’s stellar new business performance DURHAM, NC, January 30, 2019 — McKinney is announcing today that Gretchen Walsh has been named managing director of its Durham office. The position is a new one at McKinney, which operates as one agency with two doors: Durham, North Carolina and […]

iProspect Appoints Doug O’Reilly SVP, Head of Data and Insights

O’Reilly Bolsters iProspect’s Offerings in Marketing Technology, Measurement, Data Management and More NEW YORK – FEBRUARY 5, 2019 – iProspect, a leading global digital performance agency, announced today the appointment of Doug O’Reilly as SVP, Head of Data and Insights, a newly-created role to bolster the agency’s data and insights capabilities. Effective immediately, Doug will […]

Insta-branding | The Impact of Instagram on the Orthodoxies of Traditional Branding

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Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.

AdExchanger: Publicis Groupe’s Rishad Tobaccowala on Optimizing for the Citizen

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From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. […]

iProspect releases 2019 Future Focus: Searching for Trust  

88% of marketers will make trust in their brand a priority for 2019.   NEW YORK – January 10, 2019 – Today, leading global business performance agency, iProspect, released their fourth annual whitepaper, 2019 Future Focus: Searching for Trust, built to help marketers navigate and master the notions of truth and authenticity in the hyper-sensitive global media landscape today. The report predicts that those businesses grounded in credibility, relevance and reliability across all their […]

Obituary: Jerry Gibbons, San Francisco Advertising Exec

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Jerry Gibbons, who entered San Francisco’s advertising world as a  mailroom boy, rose to head several of the city’s most powerful ad agencies and led the western US office of the American Association of Advertising  Agencies, died of heart failure Jan. 7 at age 82. The polar opposite of the slick, silver tongued adman, Mr. […]