GroupM has released its latest forecast of global ad spend across more than 60 territories
Carat outlines ten trends for 2019 and what they mean for brands. Carat recently released a look back at its 2019 predictions to see how they played out over the year.
MAGNA’s latest predictions reveal that U.S. ad spend will grow by 5.1% in 2019 to reach $224 billion. As for global, ad expenditures are predicted to grow 5.2% in 2019 to $595 billion.
Zenith predicts global ad spend will grow 4.3% in 2020. As for the U.S., ad expenditures are expected to increase 4.8% in 2020, 5.1% in 2021, and 5.4% in 2022.
Smithtown, NY, November 6, 2019. Bill Blaney, Creative Director at SMM Advertising, was honored for his work during the Kings of New York Awards. This event celebrates and honors successful men in business who lead by example, making a positive impact in the community and workplace. The event was held at Leonard’s Palazzo in […]
NEW YORK, November 19, 2019 – Lowes Foods, a supermarket chain operating in North Carolina and South Carolina, has chosen New York-based agency Walrus as its AOR for creative and media following a multi-agency review led by Ark Advisors. The decision to bring on a new agency comes as Lowes Foods is looking to […]
Durham, NC, November 7, 2019 — McKinney announced today that it has been chosen as agency of record for Little Caesars. The account will be handled jointly out of McKinney’s Durham and New York offices with support from McKinney LA. The agency will provide integrated creative, brand and retail strategy, and social media management. The […]
Original Article is located here The advertising industry is fascinating in a number of ways. On many fronts, the rate of change and adoption of new technology and data is astoundingly fast. In other ways, there is incredibly slow progress to move and adapt to these changes, in part because of legacy and a lack […]
The Bloomin’ Onion Man Stars in New Campaign Announcing Outback Steakhouse’s Partnership with DoorDash Not only can you find the Bloomin’ Onion on any Outback Steakhouse menu, you can now find The Bloomin’ Onion Man in a series of commercials announcing the brand’s partnership with DoorDash. The work, created by Deutsch NY, showcases the […]
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
HERSHEY, PA – (October 28, 2019) — Boston-based independent agency Allen & Gerritsen today announced it will open a new office in Hershey PA to service its growing client base in the region. CEO Andrew Graff said the office will be staffed by A&G Principal Tim Reeves, who runs the agency’s PR practice and […]
Original Article here: https://www.campaignlive.com/article/put-axe-away-account-management-stay/1662501 Find out why Dentsu Aegis Network’s Angela Johnson is defending the roles of account management. At a time when agencies are struggling for organic growth, it is foolish to talk about removing the account management function from agencies (Campaign UK, August 30th 2019 “Will the axe finally swing over account people?”). When […]