HMH Agency to Focus on Powering Brands That Are Building The Future of Transportation

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PORTLAND, O.R. – HMH, an award-winning full-service marketing communications firm with offices in Portland, Ore. and Charlotte, N.C., is leveraging its two decades of experience in the transportation industry to focus on brands that are creating the future of transportation in electric vehicles, autonomous modes of transportation, advanced safety systems and sustainable mobility. “The dawn […]

Duncan Channon Names Kumi Croom as First Director, Collaboration and Equity

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The appointment marks the independent agency’s first DEI leadership role Independent San Francisco agency Duncan Channon has appointed Kumi Croom as its first designated DEI leader. Read more in Adweek here.

Terminix Taps The Martin Agency and Mediahub As Agencies of Record

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Appointment exterminates relationship with Barkley, which only won the account last year   Terminix has tapped Interpublic Group of Cos.’ The Martin Agency and Mediahub as its agencies of record across creative and media, respectively, following a review. Consultant The Burnett Collective ran the review, which included six agencies, according to the companies. It was launched […]

Horizon Media Vet Serena Duff Has Died

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She helped the agency build up its Los Angeles office   Serena Duff, an executive at Horizon Media who has led the agency’s Los Angeles office for over a decade, died last Friday at the age of 54 after a long struggle with colon cancer. “Serena was a one-of-a-kind executive that touched everyone. Her last […]

R/GA New York Elevates Shannon Washington and Erin Lynch to Co-Lead Creative

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NEW YORK, NY–February 24, 2021–R/GA is pleased to announce that Erin Lynch and Shannon Washington have been promoted to SVP, Executive Creative Directors partnering to lead the creative output for the company’s New York office. A true stories and systems duo, Erin will spearhead experience-driven creative while Shannon will head integrated creative. Both will report […]

Liquor store bags warn about risks of drinking on National Drink Wine Day

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On National Drink Wine Day (2/18) and as pandemic alcohol sales soar, Colle McVoy helped nonprofit Proof Alliance launch an unexpected public awareness activation to get people talking about the risks of drinking any amount of alcohol while pregnant. In partnership with liquor stores, buyers of wine and spirits at more than 50 Twin Cities […]

Pavone Marketing Group Adds Two Senior Creative and Marketing Positions

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Pavone Marketing Group (PMG) has added two new senior positions that reflect the company’s recent growth. Mark Moll has been hired as Executive Creative Director for the company’s full-service Pavone marketing agency, helping the agency realize the full creative potential of every project, and partnering with clients to deliver work that will help them grow […]

Sam’s Club Names VMLY&R Its First AOR

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Walmart subsidiary Sam’s Club has appointed VMLY&R its first agency of record following a competitive pitch. The account was put in review in order to consolidate of a variety of agency roles under one single partner. The review was also reportedly driven by “conflict issues” after one of its agency partners Mono returned to the […]

TikTok strikes big with Gen Z: what makes it tick?

Over the past 2 years, TikTok has become a huge cultural phenomenon, attracting millions of Gen Z youth. While the popularity of TikTok has been widely reported, there’s been little focus on why it has become so popular. To gain insight into what makes TikTok so appealing to Gen Z, The Marketing Store conducted qualitative […]

3 Clients Tap TBWA\Chiat\Day LA For AOR Duties

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Read more at MediaPost here Omnicom’s TBWA\Chiat\Day LA has added three new AOR clients to its roster including Moderna, the company behind one of the vaccines being distributed in the U.S. for COVID-19. The AOR award follows campaign work the agency executed to promote the company (its first consumer campaign) late last year. Additional work […]

Turning a Neglected Assignment Brief into a Stellar Pitch Presentation

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4A’s member OpenHuddle provides tips for producing creative briefs that win new business.

What It Takes to be a Resilient Agency

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Surviving major, unexpected change requires planning for the worst, especially when you’re thriving. By Paige Campbell   Agencies naturally ride the ups and downs of a low-margin, volatile industry any day of the week. It’s part of the business. Layer on the economic and emotional instability that came with 2020, and it’s surprising that agencies […]