10 Trends for 2018

4A's Member

Carat outlines ten trends for retail, media use and consumption, and business models for 2018 and revisits them to see how close or far off it was.

Emerging Best Practices in QSR Franchise Support | Approach to Increasing Sales & Taking Market Share

4A’s member agency BARKER shares best practices for leveraging a master QSR brand in a local market.

The Long and Winding Road of Diversity and Inclusion

4A's Member

By Jennifer Risi, Worldwide Chief Communications Officer, Ogilvy At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement […]

Pavone Marketing Group Acquires Philly Agency DDCworks

4A's Member

Pavone Marketing Group has acquired Philadelphia shop DDCworks, expanding the company’s Philadelphia presence and growing the agency’s healthcare and retail portfolio.

R/GA Appoints Rob Campbell to Executive Strategy Director for EMEA

4A's Member

R/GA recently appointed Rob Campbell to the role of Executive Strategy Director for EMEA. He will work from the London office where he’ll be leading the growth and expansion of R/GA’s strategy practice.

Garrand Moehlenkamp: The importance of a brand point of view. Or, why don’t agencies take their own advice?

4A's Member

Garrand Moehlenkamp’s Chief Marketing (and Nourishing) Officer, Matt Striker, shares his thoughts on the importance of a brand point of view.

Garrand Moehlenkamp: The agency model of the future isn’t about WHAT you do. It’s about WHY you do it.

4A's Member

Garrand Mohlenkamp’s Chief Marketing (and Nourishing) Officer Matt Striker, shares his thoughts on the agency model of the future.

Inside the Campaign: “Tree-Roll” – Don’t skip this pre-roll ad and Busch will plant a tree

4A's Member

Busch and Deutsch have put a special spin on pre-roll with the debut of “Tree-Roll,” which supports Busch’s partnership with the National Forest Foundation (NFF). Viewers who decide not to skip the YouTube ad and stay until the end will have a tree planted by Busch on their behalf, equivalent to $1 donation to the NFF.* Giving people the power to actively contribute to the cause, in an unmistakably Busch way, was important to Busch and creative partner Deutsch.

Medium’s We Are Next Profiles Deidry Gomez, Planning Intern at VML

4A's Member

“We Are Next,” an open resource for the next generation of advertising, recently featured VML intern, Deidry Gomez. Deidry, a member of the MAIP 2018 class, was interviewed as part of the Intern Fieldnotes series, which highlights summer interns at agencies all over the country. 

Cronin Launches CX / UX Podcast Series

4A's Member

Sandwiched between New York City and Boston, Connecticut lacks a strong voice to support our powerful local work in user and customer experience. A number of professionals from local organizations are creating experiences that deserve to be showcased as a dimension of the kinds of thinking that are happening in our small state. Each podcast episode will feature one local UX/CX leader and be approximately 20–25 minutes long, with a interview questions sent to interviewees ahead of time and designed to facilitate a conversational style.

Inside the Campaign: Friendship Dairies’ Parody Campaign for Cottage Cheese Highlights What’s Real and What’s Ridiculous

4A's Member

A satirical ad campaign for Friendship Dairies, to introduce its single serve, Fruit on the Bottom cottage cheese snack, was created by Rochester, New York-based agency Partners + Napier.

Inside the Campaign: Deutsch’s DraftKings and “Barkley Knows Bets”

4A's Member

DraftKings is bringing back last year’s iconic character, Dr. AftKings, who diagnoses fans that are suffering from a range of new sports-related disorders. The cure? DraftKings Sportsbook. One of his patients is Charles Barkley who appears in two of the spots as well as “Barkley Knows Bets,” a series of digital films that helps teach U.S. sports fans about the ins and outs of betting. Together, Dr. Aftkings and Charles Barkley use a lighthearted, comedic approach to educate fans about the various benefits of DraftKings Sportsbook. Created in collaboration with Deutsch, the campaign launched on Monday, August 13th.