Algooh Media, The First Fully Self-Serve OOH Automated Media Agency, Break Down Barriers to Make OOH Media Accessible, Easy, and Effective

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September 14, 2020  – As Covid-19 impacts ripple across the Out of Home industry,  Outdoor advertising has seen their “Recession-Proof”  media assets devastated by recent stay at home orders. The national client is trending towards hyper local planning, and the local advertisers need a way to buy multiple media types from one source. Recognizing the […]

What I Learned at StratFest 2020

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Read the original insight article from Yes& here   Fourteen Yes&ers attended this year’s 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world.  What were some of the key takeaways?   You should know your client so well that you never have to “start” […]

New College Esports Film Storms Streaming Services

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Insightful documentary uncovering the burgeoning world of collegiate esports will premiere at PAX Online Sept. 17 HARRISBURG, Pa. (SEPTEMBER 15, 2020): Pavone, a wholly-owned subsidiary of Pavone Marketing Group, has helped produce a new documentary for client Harrisburg University of Science and Technology that reveals how this private STEM-focused university of 6,500 students has become a […]

Exclusive RGA’s Barry Wacksman, Saneel Radia, and Mike Rigby Start Their Own Venture

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https://adage.com/article/agency-news/exclusive-rgas-barry-wacksman-saneel-radia-and-mike-rigby-plan-start-their-own-venture/2279886 Three R/GA execs are leaving the IPG agency to start a new shop. Vice Chairman and Global Chief Strategy Officer Barry Wacksman, Global Chief Innovation Officer Saneel Radia and New York VP Executive Creative Director Mike Rigby are striking out on their own, writes Ad Age’s Lindsey Rittenhouse. “People close to the matter say the […]

Real Good Fish Casts Agency Net, Lands Partners + Napier

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The Rapidly Expanding, Direct-To-Consumer Provider of Premium Seafood Prepares for Aggressive National Expansion Monterey, CA & Rochester, NY, Sept. 10, 2020 — Real Good Fish, a rapidly growing, subscription-based, direct-to-consumer (DTC) provider of premium, sustainable seafood, has hired Rochester, New York-based Partners + Napier as its first full-service marketing communications agency of record (AOR) following […]

122 Years After Founding, Cramer-Krasselt Looks To The Past To Guide Its Future

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Read the original MediaPost article here   Cramer-Krasselt is celebrating its 122nd anniversary this month by looking back through its historical documents to understand how C-K’s past can help position it for future success. C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called “The Wheelman” for their […]

VMLY&R Promotes Myron King to Chief Integration Officer

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New York (September 01, 2020) — VMLY&R has announced the promotion of Myron King as chief integration officer to lead organizational design and cultural integration strategy for North American clients. He joins VMLY&R’s executive leadership team and will report to Global Chief Experience Officer Jeff Geheb.   In this new role, King will oversee the […]

The Digital Future Is Here: Production Strategy Enables Digital Content & Reaching Physicians Remotely

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Read the original article here   Reaching physicians has never been easy, but with COVID related quarantines and many offices just beginning to reopen or still closed it seems more challenging than ever. In fact, in a recent a survey of 550 doctors conducted in late May and early June, 52 percent of respondents said […]

McKinney and POW plant flag in ‘Common Ground’

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McKinney partnered with POW (Protect Our Winters) to create “Common Ground,” a call to action designed to reach outdoor athletes and enthusiasts. The short film urges them to vote on November 3, making their voices heard at the polls in support of candidates and policies to counteract the ravages of climate change and its damage […]

CELLO® Cuts Through Cheese Aisle Intimidation With “CHEESE CONFIDENTLY” – Humorous new brand campaign helps cheese lovers better navigate the complexities of specialty cheese

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  The modern specialty cheese case can be an intimidating place, filled with myths of ancient cheese caves, fancy flavor descriptions, new-age bovine diets… the list goes on. In its latest major brand effort for Cello, Schuman Cheese is serving up a different message: delicious cheese isn’t hard to find, if you know what to […]

Mower teams with community-wide coalition to “Put the ‘U’ Back in Syrac_use”

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Agency donates concept, creative and PR to campaign designed to bring people back to Onondaga County’s shops, museums, restaurants and other local businesses   Syracuse, N.Y.—September 2, 2020— The Syracuse office of Mower, one of the nation’s largest independent marketing, advertising and public relations agencies, has donated its creative talents to spread the message that the region’s […]

Creative Digital Agency New Report: Why Brands Should Emphasize Data Privacy

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Download the ebook   For the first time, data privacy is seen as a competitive differentiator. San Ramon, Calif. (September 1, 2020)–New trends in data privacy are impacting brands’ ability to reach their audience. From the TikTok ban, enforcement of the California Consumer Protection Act (CCPA), and the upcoming Apple iOS 14 update requiring consumer […]