SS+K Broadens Its Strategy and Research Practice with Cultural Strategist Emily Viola and Research Strategist, Patrick Buckley

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New York (May 20, 2019)– SS+K has broadened its strategy and research practice with the additions of former head of sparks & honey’s cultural strategy, Emily Viola, and former VP of research strategy at Maslansky & Partners, Patrick Buckley. “Patrick has incredible depth of knowledge from driving research and strategy for a wide range of […]

Laughlin Constable Wins “Best in Show” Plus Eight Other PRSA Paragon Awards

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Achievements recognize exceptional public relations and social media marketing efforts on behalf of Wisconsin Department of Tourism and other clients   MILWAUKEE (May 16, 2019) – Laughlin Constable, in partnership with clients Travel Wisconsin, BelAir Cantina, Nomad Nacional and US Cellular, received eight Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter Paragon Awards, plus […]

Video is the Most Popular of the Subscription Services but Also the Most Volatile According to Fetch Report

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With continued growth and competition among subscription services, new study reveals strategies for customer acquisition and retention. SAN FRANCISCO, CA – May 8, 2019 – Fetch, the global mobile-first agency, part of Dentsu Aegis Network, today released the findings of a study called “Customer Retention in the Subscription Economy,” which showed that there is still sustained […]

R/GA Austin is Bridging the Tech Gender Gap

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R/GA Austin’s office lead utilizes mentorship and a companywide inclusion program to help bridge the gender gap in the tech industry. By Kaiti Evans, Photos by Romina Olson Candice Hahn, senior vice president managing director at R/GA Austin, has worked alongside men through her entire career. Her complex understanding of gender’s effects in the workplace […]

Alight Analytics Introduces Marketing Dashboard Templates for Tableau

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Alight Analytics introduces marketing dashboard templates for Tableau. Don’t miss the webinar demo on May 16!

The Blind Spots in Design

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Designers look to make better design decisions to include groups they usually forget. Humans have blind spots, and designers sometimes reflect them. That was the message at digital design agency R/GA Portland last week when it hosted a panel on the subject of the changing design landscape and inclusive design. R/GA focuses on human-centered design. […]

Digital Marketing Veteran Brian Aitken will head JPL New York as Managing Director

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Harrisburg, PA — JPL, one of the largest independent advertising agencies in the Mid-Atlantic region, announced today it is expanding its paid media and analytics practice to New York. The Harrisburg, PA- based integrated marketing agency, with clients including The Hershey Company, Quest Diagnostics, Rite Aid and the American Chemistry Council has made talent acquisition […]

Production Wrap-Up Insurance Program for 4A’s Members

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4A’s Benefits is happy to announce a new program for Production Wrap-Up Insurance with our partners at DeWitt Stern. Whether you are hiring an outside production company or producing in-house, the insurance coverage through this program decreases risk for you and your client, as well as cost. The Wrap-Up program replaces the insurance policies the […]

Value of OTC Medicines to the U.S. Healthcare System

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IRI Worldwide conducted a study of the OTC market and shares its findings on the size of the industry, average expenditures, and cost savings to the U.S.  healthcare system. Contribution of savings by nine categories and by medical devices is also provided.

Zenith Advertising Expenditure Forecasts-March 2019

Zenith predicts global ad spend will grow 4.7% in 2019, reaching $623 billion. In both 2020 and 2021, the growth rate is expected at 4.6%.  As for the U.S., ad expenditures are expected to increase 5.0% in 2019, 4.2% in 2020, and 4.8% in 2021.

GroupM POV: Agencies – A Basis For Optimism

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By Brian Wieser, CFA Global President, Business Intelligence, GroupM Doom and gloom seems to be a natural state of being for much of the agency industry.  However, is it really so bad?  It all depends on how one defines the industry. It’s true that the six largest “traditional” owners of agencies grew by only +2.1% […]

The 2019 No B.S. Buyers Guide for Marketing Analytics

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This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.