Digital Marketing Veteran Brian Aitken will head JPL New York as Managing Director

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Harrisburg, PA — JPL, one of the largest independent advertising agencies in the Mid-Atlantic region, announced today it is expanding its paid media and analytics practice to New York. The Harrisburg, PA- based integrated marketing agency, with clients including The Hershey Company, Quest Diagnostics, Rite Aid and the American Chemistry Council has made talent acquisition […]

Production Wrap-Up Insurance Program for 4A’s Members

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4A’s Benefits is happy to announce a new program for Production Wrap-Up Insurance with our partners at DeWitt Stern. Whether you are hiring an outside production company or producing in-house, the insurance coverage through this program decreases risk for you and your client, as well as cost. The Wrap-Up program replaces the insurance policies the […]

Zenith Advertising Expenditure Forecasts-March 2019

Zenith predicts global ad spend will grow 4.7% in 2019, reaching $623 billion. In both 2020 and 2021, the growth rate is expected at 4.6%.  As for the U.S., ad expenditures are expected to increase 5.0% in 2019, 4.2% in 2020, and 4.8% in 2021.

GroupM POV: Agencies – A Basis For Optimism

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By Brian Wieser, CFA Global President, Business Intelligence, GroupM Doom and gloom seems to be a natural state of being for much of the agency industry.  However, is it really so bad?  It all depends on how one defines the industry. It’s true that the six largest “traditional” owners of agencies grew by only +2.1% […]

The 2019 No B.S. Buyers Guide for Marketing Analytics

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This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.

Video Benchmarks

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Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Austin Williams Wins Gold, Bronze, Merit in National Service Industry Advertising Awards

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FOR IMMEDIATE RELEASE  Hauppauge, NY (February 14, 2019) – Digital advertising, branding and marketing agency Austin Williams today announced it won three awards in the 16th Annual Service Industry Advertising Awards, recognizing the advertising excellence from service industry providers. The award winners were announced by the SIAA in January 2019. Austin Williams took home awards for its work for Gurwin […]

Millennium Agency Welcomes Robb Atkinson, Strategic Accounts Director

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FOR IMMEDIATE RELEASE February 14, 2019 Contact: Linda A. Fanaras, President & Strategist Millennium Agency lfanaras@mill.agency  Phone: (617) 869-1668 MILLENNIUM AGENCY WELCOMES ROBB ATKINSON, STRATEGIC ACCOUNTS DIRECTOR   (MANCHESTER, NH | BOSTON, MA) – Millennium Agency, a national-recognized boutique digital creative, content/social and PR firm, is pleased to announce that Robb Atkinson has joined the […]

The Brand Safety Crisis: One Year Later

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GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.

The Time Obsessed Consumer: Study Reveals Impact on Brands Now that Time is the New Currency

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Allen & Gerritsen survey shows that to today’s consumer, the relationship between time and money is more complicated than ever. For Immediate Release BOSTON (January 31, 2019)—A new study by advertising agency, Allen & Gerritsen takes a look at consumers’ relationship with time, which is more fleeting than ever, especially in light of technology designed […]

Busch Transforms Kevin Harvick’s 2018 Race Car into Collector’s Edition Cans

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To pay tribute to 40 years since their Daytona debut, Busch turned parts from the #4 car into 40 collector’s cans that fans can win during this year’s Daytona 500 broadcast NEW YORK, FEBRUARY 6th 2019: As the Official beer of NASCAR, Busch has a long and storied history within the NASCAR family. Not only […]

Huge Promotes Mansuri, Hires Allport and Rafford

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Huge, the global experience agency (NYSE: IPG), today announced it has elevated Arif Mansuri to Managing Director of Business Strategy, hired Christie Allport as Vice President of Global Communications and hired Jennifer Rafford as Group Vice President of Talent. These industry-leading appointments signal the agency’s commitment to furthering its ability to deliver transformative experiences at […]