2018 Brings New Polish to Barbarian as Global Creative AOR for essie

NEW YORK, NY, March 12, 2018—Barbarian announced today that it has been selected by essie, the leader in luxury nail color, as the brand’s Global Creative AOR.

“Barbarian made us dream and imagine entirely new possibilities for our brand,” said essie Global General Manager, Carolyn Holba. “They are the perfect partner to take us into the future.”

essie is globally known for their iconic colors, witty polish names, and partnerships in fashion. This appointment marks the next evolution for the brand as it continues product expansion across its portfolio. Barbarian will provide brand and business strategy, advertising, and digital innovation for essie, part of the L’Oréal family of brands.

“It’s exciting to be selected by the global authority in color,” said Cathy Butler, CEO of Barbarian. “Barbarians are all fans of essie and we couldn’t be more thrilled to be building the brand with their amazing team. This is a transformational creative opportunity for the agency, and we can’t wait to get to dig in further.”

About essie
As the USA’s nail salon expert since 1981, essie aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. as the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. the salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie is a leader in nail luxury, committed to high-quality standards with an award-winning line of polishes and nail care products for every woman and salon professional. Since its introduction by Essie Weingarten, essie has delighted the color-obsessed with a love shared all over the world. We can be found on: essie.com, Facebook, Twitter, Instagram, Pinterest, Tumblr and YouTube.

About Barbarian
Founded in 2001, Barbarian provides end-to-end marketing services to help brands navigate a world where the digital landscape has become the central and driving force for culture and commerce. The agency is a subsidiary of Cheil Worldwide, which has 53 offices in 44 countries worldwide. For a peek inside Barbarian life, visit us at wearebarbarian.com or follow us on some of our other channels: @wearebarbarian on Instagram or @WeAreBarbarian on Twitter.

Media Contact
Janet Northen
919.313.4062
[email protected] / @jnorthen