4A’s StratFest 2019 Client Rehab: How to Hit Reset and Implement a Consumer-Centric Approach

Ed Chambliss, CEO and Founder, Best Friend Brands

It’s no longer enough to have the consumer at the center of your marketing strategy—now the consumer needs to be at the center of your business strategy. This workshop discusses ways for agencies to introduce perspectives and tools that boost marketers’ business approach.

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