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Site Search AbelsonTaylor Expands Media Team with Appointment of Terence Prudhomme as Media Director
CHICAGO, Aug. 1, 2023 – Leading health and wellness advertising agency AbelsonTaylor has hired Terence Prudhomme, a results-oriented media specialist, as media director. He will lead media planning across multiple client brands, reporting to Christie Volke, vice president of media strategy, a unit of AbelsonTaylor’s Integrated Strategy practice.
“Terence brings a wealth of media planning and strategy experience to his new role at AbelsonTaylor, which will enhance the ongoing growth and development of our expanding media operation,” Volke said.
A 15-year media and marketing professional, Prudhomme has extensive healthcare experience that includes planning and executing measurably successful media strategies promoting prescription and over-the-counter brands for companies including Pfizer Consumer Health, Bausch Health, and Valeant Pharmaceuticals. He has worked in a diverse range of industries, demonstrating in each a results-oriented focus that is at the heart of AbelsonTaylor’s Return on Imagination™️ business philosophy.
Prior to joining AbelsonTaylor, Prudhomme was global marketing lead for media and partnerships at Balsam Brands, a global eCommerce retailer based in Silicon Valley. He also worked for several media companies, including Horizon Media in Los Angeles, where he served as director of business solutions, and Wave Maker in New York, where he was an associate planning director. He began his media career as an integrated communications supervisor for Media Assembly in New York.
Prudhomme earned a Bachelor of Science in Advertising from Howard University in Washington, D.C.
About AbelsonTaylor Group
AbelsonTaylor Group is the parent company of four healthcare marketing business units headquartered in Chicago. AbelsonTaylor is a fiercely independent full-service health and wellness advertising agency that has been creating award-winning work that drives clients’ business success (Return on Imagination™️) for more than 40 years. AT Nutrient is an agency for challenger brands and category competitors with existing AbelsonTaylor clients. Dose is a full-service production group with a state-of-the-art production studio. AT Activate, a self-managed media implementation group, is focused on purchasing and optimizing paid media across all channels and platforms. To learn more, visit abelsontaylorgroup.com.