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Site Search AbelsonTaylor Group Established as Parent Company of AbelsonTaylor, AT Nutrient, Dose, and AT Activate
CHICAGO, July 19, 2023 – Reflecting its successful expansion into new areas of healthcare marketing, leading health and wellness advertising agency AbelsonTaylor today announced the formation of AbelsonTaylor Group, which will serve as the parent company of the organization’s diverse healthcare businesses.
The group consists of four business units: flagship agency AbelsonTaylor, one of the industry’s most revered and award-winning independent healthcare advertising agencies; AT Nutrient, an agency for challenger brands and category competitors with existing AbelsonTaylor clients; Dose, a full-service state-of-the-art production studio; and AT Activate, a self-managed media implementation group that purchases and optimizes paid media across all channels and platforms.
“We are seeing tremendous change in the healthcare industry, with the development of innovative new products, new techniques for engaging with physicians and patients, and increasingly sophisticated data capabilities,” said Jeff Berg, who will serve as president of AbelsonTaylor Group. “Establishing AbelsonTaylor Group enables us to fully leverage our strategic, creative and technical skills and take on a broader range of clients and assignments,” he said, noting that the shared nucleus of all companies in the group is delivering Return on Imagination (ROI), equaling measurable business success for every client.
The new company structure accommodates continuous expansion and elevation of company offerings. In the past year, the organization transformed its marketing intelligence and media capabilities, adding in-house media purchasing capabilities to better serve clients. The company has significantly broadened its strengths in engagement strategy and artificial intelligence (AI), including implementation of increasingly sophisticated AI-enabled applications for customer experience marketing.
It has also introduced several new products including a proprietary multi-touch attribution model to help identify which tactics work most effectively along individual decision journeys, a system that provides a more holistic view of digital marketing performance, and strong HIPAA-compliant personalization capabilities.
“Establishing AbelsonTaylor Group is a logical step in our continuing evolution,” said Dale Taylor, founder of AbelsonTaylor and chief executive officer of AbelsonTaylor Group. “When we opened our doors 40-plus years ago, it was with the commitment to always be a leader in the field. As we expand our capabilities and develop new areas of expertise, we are positioned for ongoing growth and leadership in the years ahead.”
AbelsonTaylor Group’s agencies will continue to spearhead innovative approaches to product launches and patient, healthcare professional and direct-to-consumer communications in specialty areas including rare diseases, cardiology, oncology, diabetes, clinical-stage medicines, over-the-counter products, and primary care.
About AbelsonTaylor Group
AbelsonTaylor Group is the parent company of four healthcare marketing business units headquartered in Chicago. AbelsonTaylor is a fiercely independent full-service health and wellness advertising agency that has been creating award-winning work that drives clients’ business success (Return on Imagination™️) for more than 40 years. AT Nutrient is an agency for challenger brands and category competitors with existing AbelsonTaylor clients. Dose is a full-service production group with a state-of-the-art production studio. AT Activate, a self-managed media implementation group, is focused on purchasing and optimizing paid media across all channels and platforms. To learn more, visit abelsontaylorgroup.com.