The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity. The description of the “Accounts in Transition” analysis is provided here.
The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.
Download | Q1 2019 Accounts In Transition (1)