With 2022 almost coming to a close, the end-of-year chaos and impacts of procrastination that routinely affect Congress and the Administration this time of year are in full swing. The details are still scant on what is included in Congress’ announced FY 2023 $1.7 trillion spending bill deal. The results of the 2022 Midterm Elections […]

The Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS) issued a new guidance bulletin regarding the use of online tracking technologies (i.e. cookies, web beacons and pixels) by covered entities and business associates under the Health Insurance Portability and Accountability Act of 1996 (HIPAA). Under 45 CFR 160.103, […]

NEW YORK, December 14, 2022 —  The American Association of Advertising Agencies (4A’s), the leading U.S.-based advertising trade association serving more than 600+ members nationwide, today announced the acquisition of the Coalition for Healthcare Communication (CHC).  Founded in 1993, the Coalition for Healthcare Communication (CHC) promotes the free exchange of accurate, credible, and scientifically sound […]

On December 13, 2022, the 4A’s submitted written comments to the U.S. Department of Labor (DOL) regarding its proposed rule to revise its analysis for determining employee or independent contractor (IC) classification under the Fair Labor Standards Act (“FLSA”). 4A’s specific written comments supplemented other general written comments filed as part of our membership in […]

As economic uncertainty looms, it is an opportune time to explore the wellness and non-regulated healthcare markets, especially given significant growth potential and low barriers for entry. While recessions are a normal part of any dynamic economy, it is natural to be concerned in this time of uncertainty exacerbated by the continuing effects of the […]

LBB’s Zoe Antonov spoke to experts across the industry to find out what progress has been made in regards to agencies and brands’ commitments to the environment, as well as what 2023 holds   “Meeting global climate goals will require rapid transformation of societies. Incremental change is no longer an option. Wide-ranging, large-scale and systemic […]

When it comes to working with fossil fuel businesses, the tide is turning in the world of advertising, writes the 4A’s executive vice-president of government relations and sustainability Alison Pepper. Sutton’s Law is the medical field’s shorthand for looking to the obvious when attempting to make a diagnosis (a concept also expressed in the saying, […]

As part of the recent COP-27 climate summit last month in Egypt, President Biden announced an initiative with significant implications for major federal contractors. Under this proposal, the United States would become the first country to require major government suppliers and contractors to set science-based emissions reduction targets aligned with the Paris Agreement.  It would […]

On November 21, the 4A’s submitted a written comment letter to the Federal Trade Commission’s (FTC) initial rulemaking on consumer data privacy. The 4A’s written comments focused on 1) pushing back against the FTC’s preconceived notion that all commercial data practices (even by responsible commercial entities that promote consumer choice) are “commercial surveillance;” 2) the […]

Midterm election day 2022 was November 8, 2022, and voters across the country considered significant issues ranging from the economy, immigration, and gun control to abortion, crime, and preserving democracy.  As anticipated, Democrats lost majority control of the House of Representatives, but only by a very slim margin.The election showed that candidate quality matters, as […]

While political strategists forecasted a Red Wave sweeping across the country, as historically the President’s party usually suffers big losses, voters in the 2022 midterm elections delivered a different message. As anticipated, Democrats lost control of the House, but not by as wide of a margin as projected. The election showed that candidate quality matters, […]

The 4A’s outlines its roadmap to help agencies navigate economic uncertainty. by Marla Kaplowitz and Mollie Rosen While economists are still divided over whether a recession is imminent, it’s clear that times of economic uncertainty are ahead. Some factors of these are out of our control. But as Benjamin Franklin said: “By failing to prepare […]