News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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SMM Lands Three New Clients

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Read the original article here   Effective and creative marketing and brand awareness are key to the success of any business. That’s why companies from three disparate industries—TiniFiber (a division of CertiCable), a manufacturer of Micro Armor Fiber™, the world’s smallest micro fiber cable, based in Farmingdale, NY; GR Reid, a full-service financial management firm with offices […]

The New World: Marketing to Audience in the Intersection of Life and Work

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In LinkedIn’s next Open Session on Wednesday, October 7 at 2PM, discover how to capitalize on the value of audiences on LinkedIn—the intersection of work and life—by reshaping your perceptions of how LinkedIn can be a growth engine for your brand.

Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement

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Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.

CMOs to agencies: ‘rip up the scope of work’

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Read the full article from The Drum here   Whether it is a sports streaming service or a home goods manufacturer, client businesses have been completely transformed in the past few months. Chief marketers now want, and need, their agency partners to transform with them. Rip up the scope of work. This is the clear […]

Here’s a Novel Notion: An Ad Agency That Promotes Itself

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Read the full gated AdAge article here Learn more about 4A’s Incubators here Human Intelligence breaks tradition by running a campaign touting an edge over rivals big and small. One longstanding irony of the ad agency business is that while shops are all over promoting their clients, they fail to advertise themselves. But a small […]

The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times

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  Indispensable execs from Target, TikTok, GroupM, Disney and many more on stepping up for their brands when it mattered most   This year’s showcase of standout leaders in marketing, media and tech reveal how empathy, agility, diversity and fresh thinking fueled success for their brands despite challenging times. (Read the cover story on Hulu […]

CompassPoint Will Become Part of Mediahub

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Read the original Adweek article here   The Minneapolis-based media agency moves from McCann WorldGroup   IPG media agency network Mediahub is growing with the addition of Minneapolis-based media agency CompassPoint. Also part of the IPG family, CompassPoint will move from McCann WorldGroup to Mediahub through the remainder of 2020. With the completion of the […]

Axios’ Sara Fischer On The Opportunities For Marketers In Convergent TV

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Sara Fischer, Media Reporter at Axios, joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview.

Pavone Becomes Creative & Digital Agency of Record For Health & Wellness Company Medifast

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Marketing agency Pavone, a wholly owned subsidiary of Pavone Marketing Group (PMG), has announced a partnership with Medifast. The company awarded its business to Pavone following a competitive review, making the Philadelphia and Harrisburg-based shop the brand’s creative and digital agency of record.   Medifast is the company behind one of the fastest-growing health & […]

Havas Chicago Names Jamie McGarry as Chief Growth Officer

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Proven growth driver and former EVP, Director of Business Development at DDB U.S. joins the creative agency’s leadership team to accelerate business momentum.   CHICAGO (September 22, 2020) – Furthering its commitment to building iconic brands through craft and culture, Havas Chicago has named Jamie McGarry as Chief Growth Officer to help ignite a new […]

Award-Winning Marketing Shop Cashmere Announces New Partners For Its Social Justice Coalition, OneOpp, In Support Of Ending Police Brutality

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Read the original PR Newswire article here Quincy Jones Productions, G-Eazy, The Revels Group, The Art of Chase, David&Goliath, Concept Arts, Pitch 5 Productions, Friendly Vengeance, Gram x Gram and Alchemy Media Join Coalition Along with Center for Policing Equity and Color of Change Rock the Vote and 1 VoteCloser Unite with Coalition to Incite […]

Algooh Media, The First Fully Self-Serve OOH Automated Media Agency, Break Down Barriers to Make OOH Media Accessible, Easy, and Effective

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September 14, 2020  – As Covid-19 impacts ripple across the Out of Home industry,  Outdoor advertising has seen their “Recession-Proof”  media assets devastated by recent stay at home orders. The national client is trending towards hyper local planning, and the local advertisers need a way to buy multiple media types from one source. Recognizing the […]

What I Learned at StratFest 2020

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Read the original insight article from Yes& here   Fourteen Yes&ers attended this year’s 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world.  What were some of the key takeaways?   You should know your client so well that you never have to “start” […]

LinkedIn Marketing Solutions Product Roadmap

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Get an exclusive look at upcoming product and feature releases from LinkedIn Marketing Solutions. Join us for our next Virtual Open Session where we’ll walk you through upcoming product features and how to best use them to achieve your marketing goals. During this session, we’ll cover: A deeper look into our upcoming products The newest […]

New College Esports Film Storms Streaming Services

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Insightful documentary uncovering the burgeoning world of collegiate esports will premiere at PAX Online Sept. 17 HARRISBURG, Pa. (SEPTEMBER 15, 2020): Pavone, a wholly-owned subsidiary of Pavone Marketing Group, has helped produce a new documentary for client Harrisburg University of Science and Technology that reveals how this private STEM-focused university of 6,500 students has become a […]

Understanding Contextual Relevance and Efficiency

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GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.

Exclusive RGA’s Barry Wacksman, Saneel Radia, and Mike Rigby Start Their Own Venture

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https://adage.com/article/agency-news/exclusive-rgas-barry-wacksman-saneel-radia-and-mike-rigby-plan-start-their-own-venture/2279886 Three R/GA execs are leaving the IPG agency to start a new shop. Vice Chairman and Global Chief Strategy Officer Barry Wacksman, Global Chief Innovation Officer Saneel Radia and New York VP Executive Creative Director Mike Rigby are striking out on their own, writes Ad Age’s Lindsey Rittenhouse. “People close to the matter say the […]

Real Good Fish Casts Agency Net, Lands Partners + Napier

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The Rapidly Expanding, Direct-To-Consumer Provider of Premium Seafood Prepares for Aggressive National Expansion Monterey, CA & Rochester, NY, Sept. 10, 2020 — Real Good Fish, a rapidly growing, subscription-based, direct-to-consumer (DTC) provider of premium, sustainable seafood, has hired Rochester, New York-based Partners + Napier as its first full-service marketing communications agency of record (AOR) following […]