News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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PETERMAYER Announces New Agency President

4A's Member

Michelle Edelman assumes leadership of award-winning southeast marketing agency; Mark Mayer moves to CEO/Chairman   NEW ORLEANS, Jan. 27, 2020 /PRNewswire/ — PETERMAYER, Louisiana’s leading full-service marketing and communications firm recently named its EVP and Chief Strategy Officer Michelle Edelman as its new agency president. Owner Mark Mayer has shifted into the role of CEO and Chairman, following in the footsteps of his father […]

Global Homeopathy Leader Boiron Taps Walrus to Lead Arnicare Creative in the US

4A's Member

NEWTOWN SQUARE, Pa., January 20, 2020 – The U.S. subsidiary of Boiron, the world’s largest manufacturer of homeopathic products, has selected New York-based independent agency Walrus to handle creative and strategic duties for Arnicare. Arnicare is the #1 over-the-counter homeopathic line of pain relievers and the top-selling natural pain relief brand on Amazon. Boiron USA […]

Camp + King Appoints Neeti Newaskar as Group Strategy Director

4A's Member

A veteran of Bay Area shops EVB and Venables Bell & Partners, Newaskar will lead strategic efforts on Energizer, Del Taco and RE/MAX SAN FRANCISCO – Camp + King (C+K) has appointed Neeti Newaskar as group strategy director. Her first day at the agency was Jan. 2, 2020, and she will focus on Energizer, Del […]

Cactus Taps Deloitte Veteran Scott Strother as Creative Technology Director

4A's Member

Strother Brings a Wealth of Experience Delivering Cutting-Edge Websites, Apps and Other Digital Solutions to the Denver-Based Independent Agency DENVER – Cactus has appointed Deloitte Digital veteran Scott Strother as creative technology director. Scott replaces Andrew Baker, who became the VP, creative technology director for Grit, the sister agency of Cactus. In the role, Strother […]

Dentsu Aegis Global Ad Spend Forecasts – January 2020 |

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.9% in 2020 to reach $615.4 billion.

Vladimir Jones adds new talent for digital and data leadership, and other core disciplines

4A's Member

Denver and Colorado Springs, Colo., Jan. 21, 2020 — Vladimir Jones (VJ) welcomed a new director of digital and data and filled critical roles on its media, account services and creative teams. All four professionals work primarily in VJ’s Denver office.   Jön White, now the independent advertising agency’s director of digital and data, will […]

R/GA Promotes Neda Whitney to Lead Global Verizon Account and Hires Fielding Jamieson to Helm Strategy R/GA Ventures Global Sports Ventures Studio

4A's Member

R/GA is pleased to announce that Neda Whitney has been promoted to VP, managing director of client services and Fielding Jamieson has joined R/GA Ventures as strategy director for the Global Sports Ventures Studio. Neda brings over 20 years of client leadership experience to the position. She will closely partner with senior clients to lead […]

Reebok Will Channel the Energy in Every Step with the Launch of the Transformative Zig Kinetica

The New Sneaker’s Energy Return Technology is Showcased in an Unexpected Ad Starring Conor McGregor by Deutsch New York BOSTON, Mass. – January 13, 2020 – Today, Reebok announces the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February […]

See the New MBB

  In its 38th year as a Kansas City-based advertising agency, MBB has undergone a complete rebrand, including new positioning and website. This is only the second rebrand in the company’s nearly four-decade history. Two MBB partners, Jim Brown and Shan Neely, discuss how the new brand reflects the history of MBB while representing the […]

McCain Food Service Awards Account to Smith Brothers Agency

4A's Member

PITTSBURGH, PA January 6, 2019 – McCain Foods, the world’s largest manufacturer of frozen potato products, has named Smith Brothers Agency its agency of record for its food service business following a competitive review managed by JLB+ Partners. The assignment is for McCain’s full service integrated communications. It includes strategic planning, creative, production, media, analytics, […]

Pavone Marketing Group Names Ronaldo Jardim as Chief Creative Officer

4A's Member

Jardim will oversee all creative and digital storytelling for PMG agencies quench, Pavone and Varsity HARRISBURG, PA (DECEMBER 29, 2019): Pavone Marketing Group (PMG) announced today that Ronaldo Jardim has been named its new Chief Creative Officer. Jardim, who has won numerous awards for creating successful digital and integrated experiences for some of the world’s […]

Global Intelligence: Data & Insights for the New Age of Communication Q4 2019 |

Research Services

Zenith has released its Q4 2019 issue of Global Intelligence with data on global ad spend by region, top countries, and by medium. It also includes a special focus on the Canadian market.

10 Trends for 2020 |

4A's Member

Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

GroupM Updates Worldwide Advertising Forecast |

4A's Member

GroupM has released its latest forecast of global ad spend across more than 60 territories

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s latest predictions reveal that U.S. ad spend will grow by 5.1% in 2019 to reach $224 billion. As for global, ad expenditures are predicted to grow 5.2% in 2019 to $595 billion.

Zenith Advertising Expenditure Forecasts-December 2019 |

Zenith predicts global ad spend will grow 4.3% in 2020. As for the U.S., ad expenditures are expected to increase 4.8% in 2020, 5.1% in 2021, and 5.4% in 2022.

Trends That Will Shape Pharma Marketing in 2020

4A's Member

InTouch Solutions outlines seven trends that will impact pharma marketing this year.