News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Dentsu Aegis Network Launches Female Foundry in the United States to Accelerate the Growth of Female Founded Businesses

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Launching first in Chicago, Female Foundry aims to grow women-owned businesses by providing tools, training and mentoring   CHICAGO – Dentsu Aegis Network (DAN) today announced the launch of its global accelerator program, Female Foundry, into the United States. The first city to launch will be Chicago, kicking off with a three-day boot camp event […]

Dentsu Aegis Network Media Reorganizes and Makes Three C-Suite Appointments

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DAN Media restructures to better align to client need, appointing first Chief Programmatic, Chief Technology and Chief Data Officers to lead strategy as all media becomes data-led and tech-enabled   NEW YORK — As client demand for consistent and reliable data and technology solutions increases, today Dentsu Aegis Network (DAN) announced that it is restructuring […]

McKinney’s online game Money Magic challenges students to win at budgeting

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We’ve pulled another game out of our hat for the folks at Next Gen Personal Finance.   Money Magic teaches students the spectacularly unappealing task of creating, and keeping up with, a personal budget. And while they say, “What happens in Vegas, stays in Vegas,” you have to get there first. And there lies the […]

Smashburger® Celebrates Burger Foodies Who “Smashed It!” In Everyday Moments Of Greatness

New integrated brand campaign makes major brand differentiator synonymous with satisfaction   ROCHESTER, NY, March 2, 2020 – Smashburger, a leading fast casual better burger concept with nearly 300 locations, is partnering with agency of record Partners + Napier to launch an integrated brand campaign that drives burger foodies to think of Smashburger when cravings […]

Hylink Becomes Official Communication Agency Services Exclusive Supplier for the 2022 Beijing Olympic and Paralympic Winter Games

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On December 9th, 2019, Hylink was announced to be the Official Communication Agency Services Exclusive Supplier of the Olympic and Paralympic Winter Games in Beijing 2022. At the press conference, Han Zirong, Full-Time Vice President and Secretary General of Beijing 2022, issued an Official Exclusive Supplier certificate to Su Tong, founder and president of Hylink. […]

EBONY Reveals Its Annual EBONY Power 100 List: Sloan Hunt Communications

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Power Couples, MVPs and Shining Stars take a bow with iconic entertainment honorees including Super Bowl Champ, Patrick Mahomes, actress, Cynthia Erivo and John Legend & Chrissy Teigen   (February 26, 2020 – HOUSTON, TX) From providing free reconstructive surgery to children with disfiguring deformities, to the melanin-rich beauty queens who have claimed every crown […]

Deutsch Elevates Technologist and Start-Up Veteran Husani Oakley to Chief Technology Officer

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NEW YORK—02.24.20 — Deutsch today announced the elevation of Husani Oakley to Chief Technology Officer. Reporting directly to Val DiFebo, CEO of Deutsch NY, Oakley will work closely beside strategy, media and creative, continuing to spearhead technology efforts across clients including AB InBev, Reebok, and Johnson & Johnson, among others.  As CTO, he will continue […]

The View 2020 |

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Zenith’s annual report on the UK highlights ad spend by medium, demographic trends, media consumption, the economy, and cultural trends.

The Top 5 Pitfalls of Transcreation – and How to Avoid Them: Craft Worldwide

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  By Robert Sprung, Managing Director, Craft Worldwide It’s one of advertising’s most delicate balancing acts: to create a global campaign while retaining maximum local impact. Today, we look at one key piece of the puzzle – generating copy that protects global brand equity with no loss of local effectiveness. By now, thankfully, most of […]

Rip Van Taps Partners + Napier For Major Brand Positioning Assignment

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Snack Startup Turned Food Innovator Gears Up for Next Phase of Growth ROCHESTER, NY, Feb. 19, 2020— Rip Van, a fast-growing food innovation company on a mission to reinvent today’s snack foods, has hired integrated creative company Partners + Napier to establish a brand position that fuels Rip Van’s continued growth and further disrupts the […]

R&R Partners Bets on Accomplished Emilie Vasu as New Director of Business Development

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Marketing agency R&R Partners has hired Emilie Vasu as director of Business Development, R&R’s chief marketing officer, Brian Hoar, announced today. In this new role, Vasu is responsible for driving the agency’s growth and development efforts that span across R&R’s entire network, which includes eight offices in the U.S. and one in Mexico City, MX. […]

West Des Moines Businessman Mike Schreurs Joins 2020 NSBA Board Leadership

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DES MOINES, IOWA – Mike Schreurs, Chairman and Chief Strategist at Strategic America, has been  elected to serve on the Board of Trustees for the National Small Business Association (NSBA). NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Schreurs, a recognized leader in the small-business community, joins other […]

Why an Emotional Connection Matters in Loyalty and How to Achieve It

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Oracle outlines the three main classifications of loyalty and focuses on how brands can leverage emotional connection to build stronger brand loyalty.

Mobile Advertising Supply Chain Safety Report

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Pixalate provides a deep-dive into the risks–ad fraud, privacy, national security–that stem from the mobile app ecosystem.

Stop Reading Your Reports Half Right

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In this world of 5,000 data points, Vladimir Jones’ Jön White, Director of Digital and Data, shares five tips on how to better track and report your digital marketing efforts. 

Scott Credit Union Appoints Cactus as Agency of Record

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The Denver-Based Agency Will Help the Brand Leverage Its Sponsorship of the Stanley Cup-Winning St. Louis Blues Scott Credit Union—a member-owned, full-service financial institution—has appointed Denver-based independent-agency Cactus as its new agency of record. After securing a sponsorship of the 2019 Stan­­ley Cup winner St. Louis Blues, which includes name and likeness usage, placements in […]

Aaron Walton To Receive Babson College’s 2020 Martin Luther King Jr. Leadership Award

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Inaugural Alumni Award Selection Pioneering Walton Isaacson CEO /Co-Founder Aaron Walton will receive Babson College’s 2020 Martin Luther King Jr. Leadership Award for his efforts reflecting Dr. King’s principles and ideals in philosophy and action. Babson has selected Walton for the inaugural alumni category of the College’s MLK Jr. Leadership Awards.  The College will present […]

St. John & Partners Hires Senior Social Strategist Alicia Holmes

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Full-service independent agency St. John & Partners (SJ&P) has hired Alicia Holmes as senior social strategist, President/COO Jeff McCurry announced. Alicia works with clients and internal teams to develop social strategies that maximize the brand’s full potential to garner a larger share of voice in the social landscape. Her current client list includes Florida Prepaid, […]