News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
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Inspired by Nonna – BSSP Launches First Campaign for Michael Angelo’s

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In a nod to its authentic Italian roots and heritage, premium Italian frozen food brand Michael Angelo’s is launching its first advertising campaign from new agency Butler, Shine, Stern & Partners.

Inside the Campaign: Deutsch’s “Belluminati” for Taco Bell

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To showcase just how delicious their $1 Value Menu is, Taco Bell finds a strategic connection between the dollar bill and the Illuminati, calling this Belluminati. The brand is the only QSR to innovate at $1.

Julie DeRoller Promoted to Senior Vice President, Group Director at Partners + Napier

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DeRoller has led and built the newly rebranded Vine Creative Studios group over the course of her 13-year career at the agency, most recently as Vice President/Creative & Account Director.

Get to Know the JWT Honorees from the 4A’s 100 People Who Make Advertising Great

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In July, the 4A’s revealed their 100 People Who Make Advertising Great honorees. Included on this list were three of our own from JWT New York – Jessica Toye, Art Director; Keni Thacker, Senior Event Technology Specialist; Emely Perez, Senior Designer. We sat down with the honorees to learn more about their take on the advertising industry.

Duncan Channon Promotes Melissa Ploysophon and Marty Bonacorso to Associate Creative Directors

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San Francisco independent advertising agency Duncan Channon, a two-time Ad Age Small Agency of the Year in the West (2016 and 2017), today announced the promotion of Melissa Ploysophon and Marty Bonacorso to associate creative directors. The duo will work directly with the agency’s creative teams to identify and develop compelling creative for clients while reporting to Executive Creative Director Anne Elisco-Lemme.

Brownstein Group Names Sean Carney Content Director; Hires Kyle Harty as Group Director of Social Media

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Brownstein Group (BG) today announced the appointment of Sean Carney as the agency’s first-ever Content Director and Kyle Harty as Group Director of Social Media. Carney, previously Account Director in the Public Relations Department, moves into the newly created position of Content Director after six years with the company. Harty brings a wealth of experience leading social media teams and strategies, and comes to BG from Publicis Health.

The Oneida Group Taps Deutsch As Agency Of Record

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Deutsch today announces it has won The Oneida Group, the leading global marketer of dining and food preparation products. After a one-month, closed competitive review, Deutsch’s scope of work will include creative and media duties, as well as social strategy and activation for the Anchor Hocking brand, an American-made leading glass manufacturer for the at-home chef.

Brownstein Group Launches New Community Engagement and Brand Awareness Campaign for Inspira Health Network

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Brownstein Group today launches a new integrated marketing campaign for Inspira Health Network, a non-profit healthcare organization serving communities across southern New Jersey. The campaign is focused on raising awareness of Inspira as the premier hospital network in South Jersey and engaging the regional community around the brand through a multi-channel strategy – underscoring the access, connectivity, and high quality of care that Inspira provides to patients and local healthcare consumers.

Ad Age and Modern Healthcare Name StoneArch Agency of the Year

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The agency was noted for its versatility after earning Gold, Silver and Bronze awards in two categories for three different clients.

Inside the Campaign: HMH’s “Run With the Bull” for Meritor

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, HMH takes you inside its campaign for Meritor.

NBA 2K Names BSSP Agency of Record

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BSSP will be tasked with developing the strategic vision and creative execution of marketing campaigns behind the next year’s NBA 2K19 release. The cross-channel campaign will include television, digital content, partnerships and point of sale for both the console and mobile versions of the game.

Deutsch Hires Roger Bova, a Barton F. Graf and Anomaly Alum, as Head of Design

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Deutsch Hires Roger Bova, a Barton F. Graf and Anomaly Alum, as Head of Design

Inside the Campaign: Deutsch’s “Lost Panda” for Tile

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch takes you inside its campaign for Tile.

StoneArch Welcomes Marcia Miller as New President

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Health marketing agency StoneArch announced today that Marcia Miller has joined the agency as its new president. Miller brings more than 25 years of healthcare and agency experience to StoneArch.

EP+Co. Alumnus, Zac Painter, Joins The Variable as Director of Account Management; David Jones Promoted to Vice President, Creative Director

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The Variable, an award-winning ad agency based in Winston-Salem,has hired former EP+Co.senior vice president and group account director,Zac Painter,as director of account management. The Variable has also promoted David Jones to vice president, creative director.In their new roles, Painter and Jones will help guide The Variable’s work with clients to create meaningful connections with consumers in the unrelenting fight against consumer in difference.

JWT’s Matt Baker Heads to Deutsch as Chief Strategy Officer

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Baker will have oversight of Deutsch’s Brand Planning (traditional and digital), Data Analytics, and Communications Planning teams, working across all clients including Johnson & Johnson, Busch, PNC Bank, Siemens and DraftKings, among others.

McKinney partners with Google for Entrepreneurs tech hub American Underground

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McKinney, an advertising agency recognized for creativity that drives extraordinary results, has formed a partnership with Durham, North Carolina-based American Underground. One of 11 Google for Entrepreneurs tech hubs, American Underground is broadly recognized as one of the most dynamic and diverse startup communities in North America.

Butler/Till Opens San Francisco Office, Appoints Britton Rollins as Managing Director of Brand Cool Division

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Advertising executive Britton Rollins has been appointed Managing Director for integrated marketing consultancy, Brand Cool. Brand Cool is a division of independent media agency, Butler/Till headquartered in Rochester, NY.