News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Laughlin Constable Wins Two National, Local “Best in Show” and Other PR Industry Awards

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Full-service, independent agency Laughlin Constable today announced that it received a series of national and local awards from the Public Relations Society of America (PRSA) for its outstanding public relations and communications work across five different clients. Today, it was awarded the “Best of Show” honor for SE Wisconsin PRSA for its work on Travel Wisconsin’s St. Louis Media Kits. National awards were a PRSA Bronze Anvil, the top national award for a single event, on behalf of the BMO Harris Bradley Center, and being named a finalist for a PRSA Silver Anvil, the top national award for a full campaign, on behalf of the Wisconsin Department of Tourism. The agency won a total of 13 local PRSA Chapter awards, more than any other agency.

Connelly Partners Tackles Lack of Diversity in Ad Agencies By Teaching An Advertising Elective At A Boston High School

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The advertising industry is known to have a lack of diversity in its ranks, and advertising agency Connelly Partners decided to effect change little by little, starting in their own neighborhood in Boston’s South End.

Confident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships

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While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.

Nick Law, CCO of Publicis Group and President, Publicis Communications and Carolyn Everson, VP Global Solutions, Facebook to Chair 2018 NA Grand Effie Jury

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Members of the 2018 North American Grand Effie Jury were announced today, Carolyn Everson, vice president of global marketing solutions, Facebook and Nick Law, chief creative officer of Publicis Group and president, Publicis Communications will serve as co-chairs. The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York. Since 1968, the Effie Awards have honored marketing effectiveness and are presented by Effie Worldwide.

Laughlin Constable Named Creative Agency of Record for Mills Fleet Farm

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Laughlin Constable (LC) announced today that it has been named Creative Agency of Record for Mills Fleet Farm, the Midwest retail chain. LC will manage all creative concepting and production for television, OOH and radio advertising.

Laughlin Constable Named Top Workplace in Milwaukee

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Laughlin Constable, a 4A’s Top 25 independent integrated advertising agency, announced that it has been recognized as one of Milwaukee’s “Top Workplaces” in 2018 by the Milwaukee Journal Sentinel.

R/GA Austin Grows Staff, Welcomes Eight New Hires

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R/GA, the company connected by design, today announced that eight people with experience in visual design, technology, media, and account management have joined the now 45-person office. All will contribute to R/GA Austin’s growing product and services, and campaign production needs.

Toy Company Launched to Empower Children of Color Wins $100K Grand Prize in National Competition

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Healthy Roots Dolls took both the judges’ prize and the people’s choice award on Monday night at the American Underground’s Startup Stampede. As a result, the Cincinnati-based company will partake in a suite of services valued at $100,000 and provided by event co-sponsor McKinney.

XACTV(SM) Announces Launch Of Automated Unwired Network

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XACTV today announced the launch of its automated unwired television network. Powered by IBM Cloud and AI technology, XACTV aggregates, optimizes and tracks local broadcast programming to deliver a national footprint. XACTV has expanded the available inventory for the national marketplace, providing a solution that addresses rising costs and eroding ratings.

Industry Veterans Earn VP Roles for Outstanding Contributions to Agency

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Pittsburgh – April 5, 2018 – Gatesman, one of the fastest-growing, mid-sized, privately owned marketing communications agencies, has promoted Desiree Bartoe and Beth Thompson to VP, group account directors on the public relations and social media team, and Mark DiPietro to VP, creative director.

Starco Brands Announces Global Partnership With Deutsch

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Starco Brands (OTC: STCB) today announced it has entered into a strategic partnership with Deutsch, a creative agency owned by Interpublic Group (NYSE: IPG), to serve as Starco Brands’ marketing agency of record.

Ignited supports the SEC’s Investor.gov Public Service Campaign Launch

Washington D.C., April 16, 2018 — The Securities and Exchange Commission today unveiled a public service announcement (PSA) to encourage investors to check the background of their investment professional by using the free search tool on Investor.gov before investing.

Austin Williams Hires Three Across Digital Practice

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Hauppauge, NY (April 16, 2018) – Digital advertising, branding and marketing agency Austin Williams today announced three new hires, responding to early 2018 growth across its digital marketing practice in verticals including healthcare, higher education and financial services.

Infosys to Acquire Award-winning Creative and Consumer Insight Agency, WONGDOODY

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Bengaluru, India and Seattle, April 13, 2018 /PRNewswire/ — Infosys (NYSE: INFY), a global leader in consulting, technology and next-generation services, today announced a definitive agreement to acquire WONGDOODY, a US-based, full-service creative and consumer insights agency.

Laughlin Constable Named Best Place to Work in Chicago

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CHICAGO, April 12, 2018—Laughlin Constable, a 4A’s Top 25 independent integrated advertising agency, announced that it has been recognized as one of Chicago’s “Best Places to Work” in 2018 by Crain’s Chicago Business.

Boston Advertising Agency Connelly Partners Expands to Europe

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Boston (April 6, 2018) – Steve Connelly, President of Connelly Partners, the largest full-service independent advertising agency in New England, announced today that it has acquired Strategem, a digitally focused advertising agency based in Dublin.

Deutsch Welcomes Adhemas Batista as EVP, Head of Design

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Deutsch today announced it has hired Adhemas Batista as EVP, head of design, to lead the agency’s design vision for all Los Angeles clients.

The Fresh Market Selects On Ideas as its Agency of Record

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Agency will Focus on Corporate Communications, Public Relations and Media Relations. Jacksonville, Fla. – April 3, 2018 – On Ideas has announced a partnership with The Fresh Market, a specialty grocery retailer, as its agency of record.