News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Liquor store bags warn about risks of drinking on National Drink Wine Day

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On National Drink Wine Day (2/18) and as pandemic alcohol sales soar, Colle McVoy helped nonprofit Proof Alliance launch an unexpected public awareness activation to get people talking about the risks of drinking any amount of alcohol while pregnant. In partnership with liquor stores, buyers of wine and spirits at more than 50 Twin Cities […]

Pavone Marketing Group Adds Two Senior Creative and Marketing Positions

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Pavone Marketing Group (PMG) has added two new senior positions that reflect the company’s recent growth. Mark Moll has been hired as Executive Creative Director for the company’s full-service Pavone marketing agency, helping the agency realize the full creative potential of every project, and partnering with clients to deliver work that will help them grow […]

Sam’s Club Names VMLY&R Its First AOR

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Walmart subsidiary Sam’s Club has appointed VMLY&R its first agency of record following a competitive pitch. The account was put in review in order to consolidate of a variety of agency roles under one single partner. The review was also reportedly driven by “conflict issues” after one of its agency partners Mono returned to the […]

CTV App-Ads.txt Trends: Roku

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Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.

Preparing for the Post-COVID Travel Boom

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Vladimir Jones provides actions destination marketers can take to win audiences before the oncoming travel boom.

TikTok strikes big with Gen Z: what makes it tick?

Over the past 2 years, TikTok has become a huge cultural phenomenon, attracting millions of Gen Z youth. While the popularity of TikTok has been widely reported, there’s been little focus on why it has become so popular. To gain insight into what makes TikTok so appealing to Gen Z, The Marketing Store conducted qualitative […]

Turning a Neglected Assignment Brief into a Stellar Pitch Presentation

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4A’s member OpenHuddle provides tips for producing creative briefs that win new business.

What It Takes to be a Resilient Agency

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Surviving major, unexpected change requires planning for the worst, especially when you’re thriving. By Paige Campbell   Agencies naturally ride the ups and downs of a low-margin, volatile industry any day of the week. It’s part of the business. Layer on the economic and emotional instability that came with 2020, and it’s surprising that agencies […]

Grady Britton names Shane Wolfsmith as Managing Director

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Portland, Ore. (February 4, 2021) – Grady Britton’s Shane Wolfsmith has been promoted to Managing Director of the Portland-based, full-service branding agency, where he will oversee all client experience disciplines across the agency, including account management, project management and strategy teams. Wolfsmith has been a leader in the marketing and advertising industry for more than […]

NICK JONAS STARS IN SUPER BOWL COMMERCIAL FOR DIABETES MONITORING SYSTEM

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Dexcom will air its first Big Game ad Nick Jonas will star in a Super Bowl commercial for Dexcom, a glucose monitoring system for diabetes management. Jonas, who has Type 1 diabetes, is using the Big Game to raise awareness of technological advancements for people with diabetes. The 30-second commercial will showcase Dexcom’s monitoring system […]

Celestial Seasonings Tea Announces New Products, Packaging and Advertising Campaign

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BOULDER, Colo., Jan. 28, 2021 /PRNewswire/ — Celestial Seasonings, the specialty tea brand and subsidiary of Hain Celestial Group (Nasdaq: HAIN), today announced several new innovations including expanded product lines, updated packaging and a fresh advertising campaign. These new initiatives are expanding the category by driving coffee drinkers to choose Celestial Seasonings tea, and driving […]

Outback Steakhouse Drops Limited Edition Steak Wear Swag

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Don’t just eat your favorite steak…wear it! Tampa, Fla. (Jan. 27, 2021) – Ordering delivery, working from home and staying comfy have become second nature this past year; and now, Outback Steakhouse has designed the perfect outfit for doing all three. Stay cozy this winter in Steak Wear by Outback – new stylish sweatsuits decked […]

Jacqueline Lovelock Joins R/GA to Develop and Lead Healthcare Practice

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R/GA Health to expand brand design and innovation work to the growing healthcare space R/GA is pleased to announce that Jacqueline Lovelock has joined the company as Managing Director, Healthcare. Jacqueline will be responsible for shaping R/GA’s healthcare practice, an evolution of the company’s industry-leading and highly awarded brand and consulting business. She will guide […]

R/GA Portland Adds to Growing Office, Names Kim Laama as VP, Executive Creative Director

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Kim Laama Named Head of Creative to strengthen product and service design offerings R/GA is thrilled to announce that its Portland office has named Kim Laama as its VP, executive creative director after a short sabbatical from her role as Group ECD at R/GA New York. Kim will lead a growing team of designers and […]

U.S. Department of Homeland Security launches “Be Your REAL ID Self” campaign created by Ignited

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EL SEGUNDO, CA – The U.S. Department of Homeland Security (DHS) launched the “Be Your REAL ID Self” campaign today. Developed by Ignited, the campaign is intended to raise awareness and drive adoption of REAL ID in advance of the October 1, 2021 REAL ID full enforcement date. The REAL ID Act was passed by […]

Grove Collaborative Names Camp + King as Agency of Record

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The advertising agency will help to accelerate growth for the leading digital-first brand and e-commerce platform for natural home and personal care products SAN FRANCISCO — Announced today, Camp + King was selected by Grove Collaborative, the fastest-growing direct-to-consumer brand and retailer of natural home products in the U.S., as its Agency of Record after […]

2021 quench Food & Beverage Trends report focuses on the drivers of industry change

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In a year unlike any other, that saw disruption in nearly every industry, how can future food and beverage trends be reliably forecast? Since 2009, food and beverage marketing agency quench has looked beyond the current state of the food and beverage industry to understand what the space will look like in the next five […]

Edelman Trust Barometer 2021

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Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.