News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
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Zihla Salinas Named Global CMO at Engine

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Ad industry vet adds title to her CEO role at future-forward marketing agency Global marketing solutions and technology company Engine has appointed Zihla Salinas to Global CMO—a new role. Salinas joined the company 18 months ago and currently serves as its US Agency CEO. She will carry both titles moving forward. “I have no doubt […]

R/GA San Francisco Welcomes Yael Cesarkas and Cara Watson Following String of Wins

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The duo joins the executive leadership team upon recent Airbnb, Slack, Fair, and January.AI wins San Francisco, August 7, 2019 — R/GA San Francisco is excited to announce the promotion of Yael Cesarkas from Group Strategy Director to Executive Strategy Director and the hiring of Managing Director, Client Services, Cara Watson. Both will become members […]

McKinney Names 2019 Joni Madison Mtern Diversity Scholar

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UNC senior Kierra Pittman awarded scholarship that aims to help diversify ad industry   Durham, NC, August 5, 2019 — McKinney announced today that Kierra Pittman has been named the recipient of the 2019 Joni Madison Mtern Diversity Scholarship. Established in 2016 to honor former McKinney COO Joni Madison, the scholarship helps students from underrepresented […]

Wunderman Thompson Honors Five Global Recipients Receiving Helen Lansdowne Resor Scholarship

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The award honors exceptional female university students, allowing them to join the advertising industry’s creative ranks   NEW YORK, NY – August 13, 2019 – After reviewing hundreds of submissions from around the world, Wunderman Thompson has officially announced the five unique women who will be this year’s recipients of the Helen Lansdowne Resor (HLR) Scholarship. Helen Lansdowne Resor […]

2019 Marketing Analytics Strategy Summit: Exclusive Discount for 4A’s Members |

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Marketers from the NBA, Cox Automotive, Commerce Bank and other leading organizations will share their expertise at Alight Analytics second annual Marketing Analytics Strategy Summit (MASS) on Sept. 26 in Kansas City. 4A’s members receive an exclusive discount!

Healthcare Advertising Expenditure Forecasts: Press Release |

4A's Member

Check out these key findings from Zenith’s report on healthcare ad expenditures around the world. Zenith projects global ad spend by healthcare brands will grow 3.6% in 2019 to reach $36 billion.

Dentsu Aegis Network and Pro Bono Net Offer Access to Justice for Survivors of Natural Disasters

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New campaign promotes pro-bono relief opportunities for underserved communities   NEW YORK — In the midst of hurricane season, a new two-part media campaign will aim to help underserved communities impacted by natural disasters secure the proper resources they need and often don’t receive.  To tackle this important issue, Dentsu Aegis Network and Pro Bono […]

Digital Marketing Agency Netplus and Digital Development Shop Phalanx Acquired by Pavone Marketing Group

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Pavone Marketing Group announced it has acquired two companies: Netplus and Phalanx Digital. The acquisitions effectively expand Pavone’s digital marketing capabilities while increasing its client roster in higher education, food and beverage, automotive, and sports marketing. “We understand the consumer path to purchase continues to change, and the ongoing expectation for consumers to engage with […]

StoneArch profiled in MM&M’s annual Agency 100 report

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NEW YORK, NY—July 9, 2019—MM&M debuted its annual Agency 100 report on the top agencies in medical marketing and communications, profiling Minneapolis-based StoneArch for the 8th consecutive year. The Agency 100 remains the health marketing industry’s definitive guide to the agency landscape, covering everything from multinational holding companies to five-person creative boutiques. “The Agency 100 […]

Kristina Gooding joins StoneArch as Meetings Account Director

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MINNEAPOLIS—July 25, 2019—Health marketing agency StoneArch welcomes Kristina Gooding as their new Meetings Account Director. Gooding is a seasoned leader within corporate meetings and event production. She adds a strategic lens to a client’s business, designing meetings from the inside out. “Meetings are intended to move people to action—so it’s our job to create content […]

Laughlin Constable Named Media Agency of Record for USG Corporation

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Laughlin Constable (LC) announced today that it has been named Media Agency of Record for USG Corporation, the leading manufacturer of building products and innovative solutions that enable customers to build the outstanding spaces where people live and work. LC won the media business after a formal review process.   USG wanted to elevate their […]

Crystal Rix Named Global Chief Marketing Officer, BBDO Worldwide

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NEW YORK, JULY 23, 2019 – Crystal Rix, Chief Strategy Officer at BBDO New York, will become Global Chief Marketing Officer for BBDO Worldwide, in addition to her current role.  The announcement was made by Andrew Robertson, President and CEO, BBDO Worldwide, and goes into effect immediately.   “We’ve never had a Global Chief Marketing Officer […]

The CMO Quandry: Short-term Growth Priorities Undermine Long-term Transformation Goals

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U.S. CMOS AMONG THE GLOBAL LEADERS IN BUDGET, DATA EXPERTISE AND SOCIAL PURPOSE ·         Eight-out-of-10 CMOs believe the shift to digital means they must transform, not just optimize, their business and that marketing functions must take more responsibility for innovation in the future ·         However, transformation and innovation are ranked as least important roles for the marketing […]

Austin Williams Hires Two Across Agency

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Hauppauge, NY (June 25, 2019) – Digital advertising, branding and marketing agency Austin Williams (AW) today announced it has hired two new employees to complement its growing team.   AW has added: Robert W. Lamberson from Smithtown, NY, as director, analytics & reporting. He previously held the same title at Dentsu Aegis Network (Carat) in […]

UFCJC Names Marketing Veteran Laurent Burman as New Head of The Agency

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Gainesville, Fla., June 27, 2019   The University of Florida College of Journalism and Communications (UFCJC) announced today that marketing veteran Laurent Burman has been named Consulting Executive Director of The Agency, the College’s strategic communication agency staffed by students under the guidance of a team of professionals and faculty.   Burman is co-founder of […]

Global Intelligence: Data & Insights for the New Age of Communication Q3 2019 |

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Zenith has released its Q3 2019 issue of Global Intelligence with data and insights on global ad spending, marketing tech, the healthcare category, and digital channels.

Austin Williams Hires SEO Strategist

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Hauppauge, NY (July 9, 2019) – Digital advertising, branding and marketing agency Austin Williams today announced it has hired Vincent Mattei of Farmingdale, NY, as SEO strategist to complement its ongoing digital work for its clients. Mattei was most recently a paid media analyst for Publishers Clearing House in Jericho, NY.   “Making our clients’ […]

Travel + Leisure and Markstein Launch Crisis Communications for Tourism Recovery Program

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Partnership Helps Tourist Destinations Prepare for Potential Crisis Situations   NEW YORK and BIRMINGHAM, Ala. – June 4, 2019 – Travel + Leisure, the leading tourism-focused media brand, and Markstein, an integrated communications agency, today announced a partnership to launch the Travel + Leisure Crisis Communications for Tourism Recovery initiative. The initiative specifically is designed […]