In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]

As a service to our members, the 4A’s Media, Tech and Data team has assembled an overview of major social platforms’ ad and content policies – specifically those policies concerning Hate Speech/Organizations, Violence, Misinformation and Disinformation, and Political Advertising.  It is our hope that the overview will provide a measure of clarity and coherence, especially […]

Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]

Changes to Facebook Terms   As you may be aware, Facebook has announced updates to its business terms, effective August 31st.  In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made.  Please see below, and […]

For many of us we know that words matter – at their best they can inspire better actions, and at their worst they can cause harm and incite violence. For this reason we are asking all members effective immediately to cease the use of loaded terms used by the industry blacklist and whitelist. While we assume […]

  In order to promote sound brand-safety and suitability practices, the 4A’s Advertiser Protection Bureau has created the APB Brand Safety Self-Assessment – a 50-question, self-paced exam covering the following topics: Brand Safety vs. Suitability Risk Tolerance Contextual Risk Fraud & Piracy Third-Party Verification News & Brand Safety/Suitability Social Media Ad Experience It is our […]

Original POV doc from Fitzco   June 26, 2020 Update Overview: Google announced earlier this year it will be eliminating third party cookie tracking from its Chrome browser by 2022. This removal has since expanded to device and user IDs as well. This development among others have been accelerated by GDPR and CCPA, which address […]

Local News Inclusion List of Publishers – This downloadable CSV of this list is for advertising buying purposes of local news websites in targets DMA’s in the U.S. Any buyer using this list should use appropriate MRC accredited vendors for audience and ad delivery verification. Access and approval is granted by the Local Media Consortium […]

Read the full article and watch the video here   At the start of the COVID-19 pandemic, many brands started running away from advertising in news publications, or using brand safety tools’ keyword blocking features to dodge coronavirus-related inventory. But one of the world’s largest ad agency groups is now the latest to say they […]

GroupM’s Joe Barone, Managing Partner Brand Safety Americas, World Federation of Advertisers’ Rob Rakowitz, Initiative Lead, Global Alliance for Responsible Media, and Publicis Media Exchange’s Yale Cohen, Executive Vice President, Global Activation Standards join IAB Tech Lab’s Amit Shetty, Senior Director, Product to discuss brand safety and suitability.   View the full video here

  In an effort to promote reliable and accurate journalism, Ad Fontes Media has created the Media Bias Chart, which scores media outlets on two axes: Reliability and Bias.  Reliability scores are on a scale of 0-64; scores above 24 are generally acceptable, and scores above 32 are generally good.  Bias scores are on a […]