As the culmination of the Making Measurement Make Sense (3MS) initiative, the 4A’s—in cooperation with the Media Rating Council (MRC), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB)—this month introduced the release of Cross-Media Measurement Standards for combining measurement across channels. This allows for unified reporting on video advertising across online and offline […]

Addresses electronic measurement of video advertising and content audiences, with subsequent phases planned to focus on display and audio Release marks start of final phase of the Making Measurement Make Sense (3MS) Initiative   New York, NY (March 25, 2019): The Media Rating Council (MRC) announced today it has issued a draft version of its […]

The 4A’s, the leading trade organization for marketing communications agencies, today released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand digital buying guidelines that appropriately align advertiser ads with specific categories of content.

On April 27th Google announced that as of May 25th, the Doubleclick User ID would no longer be available in data transfer reporting from its Ad Server (DCM) and its DSP (DBM) for users in the European Economic Area. Google will also remove cookie IDs and User list names from data transfer from its exchange (AdX). Eventually this will roll out globally.

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

Gabe Bevilacqua, SVP Product Management, Advanced Advertising, Viacom Michael Bologna, President, one2one Media Adam Gerber, Senior Vice President, Investment, North America, Essence Raghu Kodige, Chief Product Officer, Alphonso Kavita Vazirani, EVP, Insights and Measurement, NBC Universal Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement

Are we ready for a cross media world? The march toward cross media quantification will be complex and rewarding. As consumers adopt new behaviors and migrate to new technologies, the industry’s ability to follow these consumers and quantify the impact of their choices will be critical. In this session we will tackle cross media context from both a targeting and a measurement perspective. Come see the bets that are being made on following consumers across devices.

The EU’s General Data Protection Regulation is set to take effect in May of 2018. These regulations impact how organizations collect store and use personal information on any EU customer. This session will discuss the implications on GDPR – what organizations need to know now and how this wil limpact the industry.

Josh Chasin, Chief Research Officer, comScore Adam Gerber, Senior Vice President, Investment, North America, Essence George Ivie, CEO and Executive Director, Media Rating Council, Inc. Bill Kee, Group Product Manager, Google Howard Shimmel, Chief Research Officer, Turner Daniel Slotwiner, Director, Advertising Research, Facebook

Everywhere you look, AI is powering visions of how everything we do and touch in the world will change. Is it hype? Is it close or far away? How will it impact me? How will it impact the advertising industry? Hear the experts on AI in their fields and their prognostications about what the future really looks like.

The world of programmatic is evolving. Different models and different dependencies are driving new views of not only how to execute programmatic in the future, but also how to drive the most value against client communication priorities.

On Monday, March 19, 2018, nearly 100 senior level executives from across the industry gathered at the 4A’s Advertising Assurance Forum held at Horizon Media’s offices in New York City.