On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

Gabe Bevilacqua, SVP Product Management, Advanced Advertising, Viacom Michael Bologna, President, one2one Media Adam Gerber, Senior Vice President, Investment, North America, Essence Raghu Kodige, Chief Product Officer, Alphonso Kavita Vazirani, EVP, Insights and Measurement, NBC Universal Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement

Are we ready for a cross media world? The march toward cross media quantification will be complex and rewarding. As consumers adopt new behaviors and migrate to new technologies, the industry’s ability to follow these consumers and quantify the impact of their choices will be critical. In this session we will tackle cross media context from both a targeting and a measurement perspective. Come see the bets that are being made on following consumers across devices.

The EU’s General Data Protection Regulation is set to take effect in May of 2018. These regulations impact how organizations collect store and use personal information on any EU customer. This session will discuss the implications on GDPR – what organizations need to know now and how this wil limpact the industry.

Josh Chasin, Chief Research Officer, comScore Adam Gerber, Senior Vice President, Investment, North America, Essence George Ivie, CEO and Executive Director, Media Rating Council, Inc. Bill Kee, Group Product Manager, Google Howard Shimmel, Chief Research Officer, Turner Daniel Slotwiner, Director, Advertising Research, Facebook

Everywhere you look, AI is powering visions of how everything we do and touch in the world will change. Is it hype? Is it close or far away? How will it impact me? How will it impact the advertising industry? Hear the experts on AI in their fields and their prognostications about what the future really looks like.

The world of programmatic is evolving. Different models and different dependencies are driving new views of not only how to execute programmatic in the future, but also how to drive the most value against client communication priorities.

On Monday, March 19, 2018, nearly 100 senior level executives from across the industry gathered at the 4A’s Advertising Assurance Forum held at Horizon Media’s offices in New York City.

Find out how data is dissected by different agency models in order to provide strategic and meaningful insights and strategies for connecting with consumers.

This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM) and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.

More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

The Media Leadership Council (MLC) of the 4A’s is issuing this Fair Play Charter to its members as guidance and agreement to fair and equitable treatment to owners of minority-owned and -targeted media. Fair Play represents a recommitment to nondiscriminatory practices in media buying process.