New brand positioning designed to elevate the Inspira brand within the regional marketplace
PHILADELPHIA (Nov. 28, 2017) – Brownstein Group today launches a new integrated marketing campaign for Inspira Health Network, a non-profit healthcare organization serving communities across southern New Jersey. The campaign is focused on raising awareness of Inspira as the premier hospital network in South Jersey and engaging the regional community around the brand through a multi-channel strategy – underscoring the access, connectivity, and high quality of care that Inspira provides to patients and local healthcare consumers.
The concept, “Inspira, In It for You,” uses part of the Inspira name to highlight the key service lines, access points and quality of care that Inspira offers. The series of advertisements chronicles the many positive attributes of the brand and the value the network offers to its patient community. Featuring Inspira physicians, technology, clinical services and awards, the overall campaign communicates that Inspira provides top quality care with ease of access for all South Jersey residents.
“By associating the Inspira name with its preeminent services and offerings, the campaign is designed to educate audiences on Inspira’s commitment to excellence and innovation across the patient experience spectrum,” said Marc Brownstein, President and CEO of Brownstein Group. “Through a multichannel distribution strategy, we are focused on reaching a broad range of demographics and engaging them around the high-quality, yet accessible, healthcare experience at Inspira.”
The campaign is launching in the Greater Philadelphia market, with a focus on television, radio, billboards, online video, digital display, paid search, and social media. It complements Inspira’s existing integrated communications activities, including events, earned media, thought leadership and organic social media programming.
“Showcasing the latest surgical robotics, state-of-the-art technology, nationally recognized programs and physicians – this Inspira brand positioning allows us to effectively communicate all that we have to offer to our patients and the broader South Jersey community,” said John DiAngelo, President & CEO of Inspira Health Network. “As we continue our growth beyond the current 150+ access points, this campaign will elevate our brand within the market and remind audiences of the healthcare excellence provided at Inspira, no matter where they are in their health journey.”
About Brownstein Group
Brownstein Group is the longest-running independent marketing communications agency in Philadelphia. Founded at the height of the Creative Revolution in the town where advertising started, Brownstein Group is known for its fierce pride and fearless approach, the kind that can only be born out of boundless passion and nurtured in a place with a little bit of grit and a whole lot of heart. Brownstein Group offers full-service, integrated solutions, with expertise across all disciplines including brand strategy, advertising, public relations, social media and digital.
BG is relentless in the pursuit of breakthrough ideas, but dedicated to its clients and people. Named one of Ad Age’s Best Places to Work and a Fortune Top 100 Best Places to Work for Women, Brownstein Group’s clients include IKEA, UnitedHealthcare, Comcast Xfinity, Saint-Gobain North America, Wawa, Western Union, the Philadelphia Auto Show, La Colombe, LEGOLAND® and DuPont Sorona®. For additional information, visit www.brownsteingroup.com.
About Inspira Health Network
Inspira Health Network is a charitable non-profit healthcare organization serving communities across southern New Jersey. The network, which traces its roots to 1899, comprises three hospitals, a comprehensive cancer center, several multi-specialty health centers and a total of 150+ access points. These include urgent care; outpatient imaging and rehabilitation; numerous specialty centers, including sleep medicine, cardiac testing, digestive health and wound care; home care and hospice; and more than 30 primary and specialty physician practices in Gloucester, Cumberland, Salem and Camden counties.
Together with its medical staff of more than 1,100 physicians and other care providers, as well as more than 5,700 employees, Inspira Health Network provides evidence-based care to help each patient achieve the best possible outcome. Accredited by DNV Healthcare, the network’s clinical and support staffs are focused on providing quality care in a safe environment.
For more information about Inspira Health Network, please visit www.InspiraHealthNetwork.org or call 1-800-INSPIRA. To stay connected on Inspira announcements and work being done in the community, please join the conversation on Facebook.