Closing the CMO-CFO brand value gap in B2B

In 2022, our member agency Transmission released their State of the B2B marketing leaders were re-evaluating the strategic importance of brand to their business. They understood the role that brand marketing could play in revenue growth, making brand awareness a top marketing priority.

But after a tumultuous year in which budgets were slashed and priorities shifted, is brand still at the top of B2B marketing leaders’ priority lists? Has economic instability weakened CFOs’ faith in brand marketing’s ability to drive growth? And how has the relationship between CMOs and CFOs transformed over the past 12 months, if at all?

Connect the unexpected and find out where there’s alignment between the two roles, where there are contradictions, and how B2B brand marketers can bridge that gap in their new report.