Afternoon of Planning Series (FREE)

The 4A’s Planning Day Series virtual event will offer members the opportunity to hear from industry experts on the innovations and changes in the media planning space that are having the greatest impact on our industry.

The free event will be a two part series:

• Part One – April 4th, 2024 (2:00pm to 4:30pm ET)
  • This session will be focused on audience research and development, where we will be joined by speakers from the following organizations:
    • MRI/Simmons
    • Resonate
    • MediaRadar/Vivvix
    • Nielsen
• Part Two – May 1st, 2024 (1:00pm to 5:00pm ET)
  • This session will be focused on the systems, platforms, and operations. Think of it as more of the executional part of the process – going live with the media plan. We will be joined by speakers from:
    • MediaOcean
    • Arima
    • Goldfish Ads
    • Frequence
    • The Trade Desk
    • FreeWheel

Who Should Attend?
This event is for anyone at the agency who is either actively working in media planning, research, strategy and buying or interested in these areas. This will be a chance to explore some of the available tools, solutions, and options.

We look forward to having you join us!

Part Two – Session Previews

Best Practices for Omnichannel Planning and Buying (MediaOcean)
In this session, Mediaocean VP Product Management, Chris Carafello, will discuss key principles for managing media in an omnichannel world and the need to consolidate the workflow and tools between the buy and sell side. He’ll also cover how Prisma is solving for the fragmentation in media buying by allowing all channels to be purchased from a single platform.

Speaker: Christopher Carafello, VP Product Management

Measuring Cross-Media ROAS for Marketers (Arima)
Clients place their trust in agencies to help support their brands and achieve their sales goals. Every day, however, agencies are confronted with the challenge of building plans from disparate performance signals from all their offline and digital advertising investments. Despite this challenge, it is still critical to provide clients a clear picture of the contributions that advertising provides in support of a brand’s business objectives.

The goal of our session will be to show how even in a fragmented marketing landscape, it is still possible to understand full campaign ROAS or measure against specific sales, lead gen, or customer acquisition objectives.

Join Arima for a discussion on a revised approach to measuring cross-media performance where we set specific business objectives (ROAS, sales/acquisition goals, etc.) and then set up marketer workflows for achieving these goals. As part of this discussion we’ll explore how to include the impact of non-media factors, competitive as well as budget sizing.

Goldfish Ads Demo: Introducing our Geograph. No PII, No Cookies, never used them never will.
The webinar on Goldfish Ads will start with a demo of our Geograph. The platform enables agencies and marketers the ability to build targeted audiences without relying on cookies. Attendees will learn how we can build robust audience profiles, drive meaningful engagements, and activate audiences seamlessly across various media platforms. Key takeaways include understanding the cookieless landscape, creating robust audience profiles, witnessing successful campaigns, exploring activation strategies, and measuring campaign performance.

Speaker: Jason Bamford, Head of Product

Creating Data Driven Media Plans in Minutes (Frequence) 
Learn how the Frequence platform can help you create purpose driven, data backed media plans with your logos, brand, and feel in minutes. Increase the speed with which you reply to RFPs allowing you to respond to more RFPs each month.

Speaker: Mike Smith, VP of Sales 

Activating Retail Data (The Trade Desk Edge Academy)
In a landscape where 75-90% of consumer packaged products are purchased in-store, understanding the “when” and “where” behind your customers’ buying behavior has never been more crucial. The era of broad demographic targeting is being replaced by a more precise, data-driven approach, thanks to the evolution of retail data. In this session, Ellen Mulryan will delve deep into the foundational elements of retail data, showcasing its power to enhance campaign performance and offering practical ways to activate this data for real-world impact. Ellen will share real-world case studies, best practices, and advice for leveraging retail data to reach more valuable audiences.

Speaker: Ellen Mulryan, Senior Director, Retail Data Partnerships

Unlocking the Future of TV Advertising (FreeWheel)
Television remains a powerful platform for advertisers to connect with their target audiences in an immersive and brand-safe environment. However, scaling TV campaigns has traditionally involved navigating a complex landscape of legacy buying methods – which has been further complicated by a fragmented digital ecosystem. This session explores how the industry is unifying linear and digital TV buying, automating TV upfront processes utilizing digital tools, and making TV advertising performance-driven with measurable results — while enabling buyers to reach consumers across their screens at scale made possible through evolving identity solutions.

Speaker: Xander Kotsatos, Head of Beeswax Sales, NAM

Register for Part Two here.

If you have any questions, please reach out to Kevin Freemore.