The 4A’s Creativity Forum is a program designed to engage discussion around the major issues and opportunities affecting the core product of agencies: creative output. The 4A’s Creativity Forum provides an opportunity for creative thinkers, practitioners and leaders to exchange perspectives, offer insights and identify successful initiatives that lead to memorable and effective creative expression. […]
AdEdge 2020 is the virtual edge students need during uncertain times. With limited opportunities available for college students to personally connect with ad industry professionals, the 4A’s Dallas Council AdEdge virtual event is the next best thing. Via this two- hour virtual session, led by industry experts, students will get information and make the connections needed to […]
This presentation was delivered to the 4A’s Large & Media Agency Finance Committees on February 27, 2019 by Tracey Shirtcliff, CEO of The Virtu Group.
The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.
The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
This presentation was delivered to the 4A’s National New Business Committee on November 8, 2018 by Tom Denford, Co-Founder, ID Comms.
This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2018 by Steven Morse, Sr. Procurement Analyst | Marketing Procurement, Toyota North America.
The following presentation took place at the 4A’s Advertising Legal Affairs Q3 Meeting on September 13, 2018. Speakers included: Linda A. Goldstein, Partner, Leader of Advertising, Marketing and Digital Media Team, Baker & Hostetler LLP Laura E. Jehl, Partner, Co-leader of Blockchain Technologies and Digital Currencies Team, Baker & Hostetler LLP Robert A. Musiala Jr., […]
This presentation took place on August 22, 2018. The documents shown on the screen are available for download below.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
This presentation was delivered to the 4A’s Southern Region New Business Committee on June 6, 2018 by The Bedford Group.