Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

Webinar: 4A’s | ID Comms Media Pitch Research Presentation

This presentation was delivered to the 4A’s National New Business Committee on November 8, 2018 by Tom Denford, Co-Founder, ID Comms.  

Webinar: Unpacking Marketing Procurement

This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2018 by Steven Morse, Sr. Procurement Analyst | Marketing Procurement, Toyota North America.  

Blockchain & Advertising

The following presentation took place at the 4A’s Advertising Legal Affairs Q3 Meeting on September 13, 2018. Speakers included: Linda A. Goldstein, Partner, Leader of Advertising, Marketing and Digital Media Team, Baker & Hostetler LLP Laura E. Jehl, Partner, Co-leader of Blockchain Technologies and Digital Currencies Team, Baker & Hostetler LLP Robert A. Musiala Jr., […]

Client Payment Terms & Supply Chain Financing Schemes

This presentation took place on August 22, 2018. The documents shown on the screen are available for download below.  

4A’s Management Practitioners Forum Sessions: Ad Age 2018 Small Agency Conference

The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.  

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Webinar: A View of New Business From the Other Side of the Table

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 6, 2018 by The Bedford Group.  

Webinar: A Perspective on Client Attitudes, the Current Search Environment, and Things Agencies do that Drive Me Crazy

This presentation was delivered to the 4A’s Western Region New Business Committee on May 15, 2018 by Russel Wohlwerth, Owner of External View Consulting Group.  

Webinar: How To Buy A Gorilla: Taking greater control in the battle for new business

This presentation was delivered to the 4A’s National New Business Committee on May 3, 2018 by David Meikle, Founder of The How to Buy a Gorilla Company.  

Video Seminar: GDPR Town Hall

 We encourage you to download the following presentations and follow along with the discussions. Slide numbers have been provided for your reference in the above Table of Contents.

Webinar: What Clients Want from Their Agencies and What Wins New Business

Phil Asche and Hayes Roth of Relationship Audits & Management provide insights and guidance gained from thousands of client and agency interviews and surveys on: What clients want from their agencies and What wins new business. This session was recorded during the National New Business Committee Meeting on February 22, 2018.