Coronavirus

BUSINESS IMPACT

Agency resources for operating in this moment of uncertainty

Business as Unusual: Vaccine Mandates and Return to Office Protocols. |

Recorded June 10, 2021 This webinar expands on an earlier 4A’s Video Vignette: “Vaccine Mandates,” and includes responses to the following questions: Section 1: Vaccine Mandates Are employers more likely to mandate employees to get the vaccine vs. “strongly encouraging” them to do so? How should employers respond to requests for reasonable accommodations? Are there workers’ […]

Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry

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Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. […]

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

Partnership in 2021: An Inconvenient Truth

Agency Mania Solutions takes a closer look at the effect the coronavirus pandemic continues to have on partnerships between brands, agencies, and the broader marketing supply chain.

The CMO Survey

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

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