Agency resources for operating in this moment of uncertainty

Business as Unusual: Distributed, Not Divided: The Urgency In Building Cohesion at Work

August 3, 2020 Losing a shared office space has wide-ranging effects on team dynamics that are just now starting to come into full view. In distributed work, leaders must intentionally design for cohesion — the unified feeling of togetherness critical for productivity, collaboration, and alignment around common goals.  In this candid conversation, Mollie Rosen will […]

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

It’s More Important Than Ever Agencies and Creatives Get Along

4A's Member

Original Article, By John Long July 22, 2020 Working together smarter and with as much empathy as possible   Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings—which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s […]

“Back on the Bull” Campaign to Help Durham, NC Stay Open Amid the COVID-19 Pandemic

4A's Member

The Durham Recovery and Renewal Task Force (RRTF) today announced a new campaign designed to help slow the spread of COVID-19 using public health and behavioral science best practices. Created by The Center for Advanced Hindsight at Duke University (CAH) and McKinney, a Durham-based national creative and media agency, “Back on the Bull” offers a […]

First look: 4A’s issues agency business guidance for surviving Covid-19


What does it take to be a ‘resilient agency?’ The 4A’s new report says be more prone to invest in growth areas and less promiscuous when it comes to client business. But will agencies act quickly enough? Click here to read the full article published by The Drum. 

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