Digital agency 360i today announced the launch of Startup Outlook, a new program whose mission is to surface the best emerging technologies and startups for brands and to provide marketers with a filter for evaluating them.

GroupM today announced that Mike Tunnicliffe, a media agency executive with more than 20 years of international experience, has been named the company’s Chief Growth Officer, a new position.

GroupM Next will focus on providing insights, in context, on the developments at both our core partners and emerging players in online, mobile, social and addressable.

The 4A’s is challenging the industry it represents to come up with a big creative idea that promotes the advertising industry to a broader audience.

This discusses the background on data security issues, the difference between data security and disaster recovery, and offers illustrative samples of data security policies obtained from 4A’s members.

Candice Kersh from Frankfurt Kurnit Klein & Selz presents this paper discussing the new basics for agencies to consider when revisiting agency-client agreements

A battle-tested panel of agency pros talks about negotiating compensation and the importance of having a negotiating strategy, internal alignment and an experienced “deal team.” The panelists also share proven tips for reaching mutually beneficial compensation arrangements.

Dana Perry, BBDO, and David Weiss, Interpublic, discuss profit and ad worth in this 2014 4A’s presentation.

In this presentation paper by Darren Norkett, discusses “getting paid what we are worth” and touches on the unfortunate conversations we as an industry currently find ourselves having on the topic of Talent & Labor Based Compensation.

The 4A’s offers the following document to assist agencies in identifying and working successfully through compensation challenges and opportunities.

For a sample alternative compensation model, please refer to the following simple template in which you can drop in your agencies own compensation information.

Current SOW practices are diverse, and can be problematic as a result. This paper explores the challenges and some possible solutions to help make SOWs more streamlined and successful.

A panel of experts discusses the do’s and don’ts of performance compensation. They share the views on what performance compensation arrangements work, discuss lessons learned and the importance of client motives and culture.

Tom Finneran, EVP, 4A’s urges agencies to develop compensation principles, communicate the principles broadly and then adhere to the principles.

Ogilvy’s Worldwide CEO Miles Young urges the industry to get back to basics by starting with the client’s business goals; taking a team-based approach to compensation; challenging inappropriate client and consultant mandates; and believing in your value proposition and leveraging your precious talent.

A cross-industry panel discusses the importance of value-added metrics and cautions against the inappropriate use of metrics that focus primarily on cost rather than on the benefits that clients/brands derive from agency work.

TBWA’s President and CEO Tom Carroll provides a call to action and urges the industry to become more confident and capable pricers.

Rick Brook, SVP, Global Client Operations, WPP identifies myths about efficiency metrics–notably the invalid use of overhead as an efficiency metric. Rick suggests a hierarchy of metrics that are appropriate and should be used in compensation discussions. >>>Download presentation: Overhead and the Truth About Efficiency Metrics

Susan Gianinno, Chairman & CEO of Publicis suggests an innovative three-tier compensation approach.

Creative icon Lee Clow (Chairman and CCO, TBWA Worldwide) shares his thoughts on agency compensation and the value that agencies provide by building brands.

Tom Finneran, 4A’s Executive Vice President, discusses the industry’s compensation challenges and reviews the “Agency Compensation: 4A’s Agency Compensation Transformation Doctrine–Strategic Pillars” position paper guidance which serves as a foundation for much of the summit program’s content.

Industry icons share their thoughts on “How to Get Paid What You Are Worth–Now”

GroupM today announced that Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named President of GroupM, a new position.

On a cold and windy December day, Schafer Condon Carter’s 60 employees took to the streets to carol and cajole passersby, complete with a Santa and Elves, to raise money.