CreateTech Archives

CreateTech is a one-day conference exploring the challenges facing creative technologists. The conference aims to champion the confluence of creative and technology, and the critical role played by creative technologists in the current ad landscape.

CreateTech is both an annual conference and an ongoing 4A’s initiative, providing a forum for technologists and creatives working in advertising.

Together, we explore the cutting edge of technology and its influence on the advertising world—with themes such as artificial intelligence and creativity; making and thinking; ubiquitous intelligence; immersive storytelling; the rise of marketing technology systems; and innovation lab models.

Creative technologies define tomorrow’s advertising world—and we stand at the forefront.

History and Ongoing Mission

CreateTech launched in 2011 to provide a forum for technologists working in advertising. They are a special group, from diverse professional and educational backgrounds, bringing new skills into agencies and building new agency capabilities. CreateTech attracts a broad range of digital professionals and executives working in a creative role or enterprise.

CreateTech is also an active community, which regularly discusses technology and its impact on the marketing and advertising world.

4A’s CreateTech Report 2017 |

More than 150 creative technologists gathered in Los Angeles for the 7th annual 4A’s CreateTech conference to explore A.I. through the lens of creativity and creative work. Here we present some key takeaways from the annual event.

4A’s 2017 CreateTech to Examine A.I. and Creativity

The conference – hosted at Deutsch’s 48,000-square-foot production facility for its in-house production company, Steelhead – promises to tackle a key question for industry players looking to expand into their digital toolkit: How is A.I. used in advertising and marketing today and how will it be used in the future?

Blockchain Technology: The Marketing Value of Digital Permanence |

This whitepaper, part of the 4A’s Digital Horizons Series, explores the reasons why blockchain technology — the innovation behind the Bitcoin cryptocurrency protocol — will have greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.

What I Learned at 4A’s CreateTech 2016

Key takeaways on design and technological trends in the industry from Flashpoint Medica’s Jose Andrade

Creativity, Technology, and Advertising of the Future

SteelHouse Chief Product Officer Marwan Soghaier Presents his Vision for Creative Technology at 4A’s CreateTech.

CreateTech 2016 Conference Wrap-up With Chick Foxgrover |

Chick Foxgrover, Chief Digital Officer at the 4A’s wraps-up CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.