In this exclusive session, ViralGains VP of Product & Strategy Glenn Kiladis explores the new world of video advertising. He dived deep into why the current model for video ad success is broken, and how you can leverage cutting-edge strategies and technologies to not only generate better returns for your clients, but create better experiences for their customers, resulting in a healthier ad ecosystem that will elevate you past the competition.

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a study conducted by The 614 Group that found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83% from the broader industry average.

The world of digital advertising has seen much change in the last few years – there are a multitude of technology platforms, advances in brand safety and verification – and a lot of work to optimize message delivery across the digital landscape. However, with all these changes, come two very important issues: Adblocking and Ad Loads.

4A’s, ANA & IAB CEOs call for coalition to join forces with browser makers and delivery tech companies for self-regulation in implementing new digital ad standards.

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.

New open source code initiative supported by IAB and 4A’s, but Facebook and Google have yet to commit to add tracking code to apps

On December 2, God-is Rivera, Associate Director Social Media at VML, was a guest speaker of the 4A’s fourth quarter Social Media Committee meeting. In her presentation, “Woke, Lit & Ready: A Guide to Understanding Black Twitter,” she discussed the importance of the cultural identity on the social media network.

Chick Foxgrover, Chief Digital Officer at the 4A’s wraps-up CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Piers Fawkes, Founder of PSFK moderated the “Experience Design & The Future of Advertising” panel on day 2 of CreateTech 2016. Panelists: Torsten Gross, Executive Planning Director, JWT Adriana Krasniansky, Senior Researcher, PSFK Billie Whitehouse, Co-Founder, Wearables Experiments Christopher Tai, VP, Director of Technology, Deutsch All of the day’s sessions can be viewed on our […]

Rachel Been, Art Director/Lead Designer, Google Marketing Team presented “The Importance of Design Systems” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Kim Dunbar, Digital Agency Lead, IBM Watson Partner Program and Marc Blanchard, Global Head of Experience Design, Havas Worldwide presented “The New Breed of Brand Intelligence” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Chloe Gottlieb, EVP, Executive Creative Director US, R/GA and Mike Rigby, VP, ECD Business Transformation, R/GA New York presented “The Future is Connected by Design” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.