Data Privacy and the Ad Industry

What you need to know:

A vast legal and regulatory framework confronts today’s digital advertiser—from 50 different state data breach laws to a spectrum of industry-specific Federal laws that address health, financial and children’s data. Given that the Internet is global, marketers must also be aware of the consumer data protections enforced outside of the U.S.—across Canada, Latin America, Asia and the European Union.

It is essential for ad agencies to ensure that personal data is obtained with consumer awareness and permission and that such data is adequately secured and protected for all advertising uses. If it isn’t then the trust between brand and consumer is violated and the client can become exposed to Federal and state sanctions and possibly, private litigation.

What the 4A’s is doing to support the industry:

The 4A’s shares knowledge and insights on a rapidly developing online advertising marketplace. We work to protect consumer data through best practice frameworks while ensuring that agencies and advertisers are not burdened by heavy-handed legislation that may compromise an innovative, fast-moving Internet.

Where we stand:

4A’s has joined industry partners such as the ANA, IAB and DMA in cautioning against overly assertive restrictions on broadband Internet content proposed by the Federal Communications Commission (FCC). This includes privacy rules the regulator has advanced that go well beyond the reasonable protections already enforced by the Federal Trade Commission (FTC), the traditional consumer protection agency in government.

Privacy-Related Content

Surveying the Digital Future

Research Services

Digital media behaviors, usage of emerging technologies, privacy concerns, the Internet’s importance in political campaigns, and more are featured in The Center for the Digital Future’s annual report.

Tech & Media Outlook 2019

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Connected Living: Smart Home and Integrated Devices in Canada

Mintel looks into the connected home market in Canada with information on consumer interest levels and knowledge seekers of in-home devices, as well as attitudes toward affordability, data privacy, and trust in hardware and tech brands.

California Passes Nation’s Strictest Privacy Law

Government Relations

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

New California Privacy Law Calls for Significant Changes

Management Services

Frankfurt Kurnit Klein+Selz highlight key provisions of the California Consumer Privacy Act of 2018.

The California Consumer Privacy Act of 2018

Management Services

California has enacted a law that, similar to the EU’s GDPR, provides consumers greater control over how their personal data is collected and processed.