Data Privacy and the Ad Industry

What you need to know:

The intertwined issues of data privacy and security have never been more at the forefront of debate, both internationally and domestically. With the passage of the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), it has become increasingly clear that legislators and regulators around the world are beginning to move in response to years of high-profile data breaches and lack of transparency in data usage.

The danger to the advertising industry in the years ahead will be the potential proliferation of fifty different state privacy and security statutes, each with its own unique compliance requirements. The 4A’s firmly believes that given the boundary-less nature of the Internet economy, data privacy and security must be legislated at the national level.

What the 4A’s is doing to support the industry:

The 4A’s shares knowledge and insights on a rapidly developing online advertising marketplace. We work to protect consumer data through best practice frameworks while ensuring that agencies and advertisers are not burdened by heavy-handed legislation that may compromise an innovative, fast-moving Internet.

 

Privacy-Related Content

How Bipartisanship Could Affect The Advertising Industry Following Midterms

Marketing & Communications

Op-ed by Dick O’Brien, EVP–Government Relations, and Alison Pepper, SVP–Government Relations, at 4A’s. Originally published in ADWEEK, November 21, 2018.   As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use […]

4A’s Comments on “Developing the Administration’s Approach to Consumer Privacy”

Government Relations

Read the two sets of comments the 4A’s submitted in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration.

California Passes Nation’s Strictest Privacy Law

Government Relations

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

New California Privacy Law Calls for Significant Changes

Management Services

Frankfurt Kurnit Klein+Selz highlight key provisions of the California Consumer Privacy Act of 2018.

The California Consumer Privacy Act of 2018

Management Services

California has enacted a law that, similar to the EU’s GDPR, provides consumers greater control over how their personal data is collected and processed.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Taking a Pulse on Data Privacy

Critical Mix surveyed consumers on how they feel about sharing personal data with companies amidst the Facebook scandal involving Cambridge Analytica and the recent implementation of the GDPR.

Video Seminar: GDPR Town Hall

 We encourage you to download the following presentations and follow along with the discussions. Slide numbers have been provided for your reference in the above Table of Contents.

Leveraging GDPR to Become a Trusted Data Steward

Research Services

BCG looks into how European companies can go beyond GDPR compliance and gain a valuable advantage by aligning their policies with consumer wishes. Learn how consumers feel regarding privacy by data type, industry and country, age group insights, and more.

What Agencies Should Know About the GDPR

Research Services

The European Association of Communications Agencies provides a list of procedures that ad agencies can follow to become compliant and to minimize risks with GDPR.

FCC Votes to Scale Down Net Neutrality Rules

Third Party Content

Republican commissioners push through measure which Democrats, activists say could harm online competition

Senate Kills Off FCC Privacy Regulations

Third Party Content

The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.