A vast legal and regulatory framework confronts today’s digital advertiser—from 50 different state data breach laws to a spectrum of industry-specific Federal laws that address health, financial and children’s data. Given that the Internet is global, marketers must also be aware of the consumer data protections enforced outside of the U.S.—across Canada, Latin America, Asia and the European Union.
It is essential for ad agencies to ensure that personal data is obtained with consumer awareness and permission and that such data is adequately secured and protected for all advertising uses. If it isn’t then the trust between brand and consumer is violated and the client can become exposed to Federal and state sanctions and possibly, private litigation.
The 4A’s shares knowledge and insights on a rapidly developing online advertising marketplace. We work to protect consumer data through best practice frameworks while ensuring that agencies and advertisers are not burdened by heavy-handed legislation that may compromise an innovative, fast-moving Internet.
4A’s has joined industry partners such as the ANA, IAB and DMA in cautioning against overly assertive restrictions on broadband Internet content proposed by the Federal Communications Commission (FCC). This includes privacy rules the regulator has advanced that go well beyond the reasonable protections already enforced by the Federal Trade Commission (FTC), the traditional consumer protection agency in government.
Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to evolving work expectations to data privacy. Not to be missed!
We encourage you to download the following presentations and follow along with the discussions. Slide numbers have been provided for your reference in the above Table of Contents.
BCG looks into how European companies can go beyond GDPR compliance and gain a valuable advantage by aligning their policies with consumer wishes. Learn how consumers feel regarding privacy by data type, industry and country, age group insights, and more.
The European Association of Communications Agencies provides a list of procedures that ad agencies can follow to become compliant and to minimize risks with GDPR.
Republican commissioners push through measure which Democrats, activists say could harm online competition
The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.
Six ad industry trade groups back recent congressional resolutions aimed at repealing the FCC rules.
Twenty-one organizations are urging Congress to scrap new privacy regulations that limit broadband providers’ ability to use data about their customers’ Web-surfing behavior to send them targeted ads.
President Donald Trump has named Republican Maureen Ohlhausen as acting chairman of the Federal Trade Commission.
Major U.S. ad trade associations, including the 4A’s, have jointly submitted a petition to the Federal Communications Commission (FCC).
When Trump becomes president on Jan. 20, there is widespread belief that the federal government will attempt to gain unprecedented access to everyone’s data.
The 3-2 vote requires providers obtain consumers’ consent before sharing and using their web browsing and app history data for ad targeting and marketing.