Women & Diversity

Featured Content

The 4A’s has long been a champion of gender equality and diversity in advertising. Our latest efforts include additional training opportunities, partnerships and a new series to help women and members of diverse groups extend their reach.

See It & Be It Series

New, though provoking content that promotes gender equality and diversity in advertising.

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Glass Ladder Series

Essential training examining the challenges and opportunities of the next generation of female leaders.

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All Content on Women & Diversity

4A’s Accelerate 2018 Report

The 4A’s flagship conference, formerly known as Transformation, re-launched this spring as 4A’s Accelerate — a name that illustrates the speed of change required to thrive in today’s ever-changing marketplace.

4A’s SXSW 2018 – Creativity from Diversity Report

4A’s Chick Foxgrover, EVP, Creative Technologies and Innovation attended SXSW again this year and reports on some of the dominant themes and a survey of the brand activations at this major creative culture event.

4A’s [email protected] Report

On March 6-7, Talent, HR and business leaders came together to tackle the real talent issues and explore practical solutions facing the industry today. This report shows highlights from the conference.

“What Gets Measured Gets Done” — Diversity Inclusion Index Info Session

Learning & Development

We are proud to announce that the 4A’s is a supporting partner of She Runs It™ and Diversity Best Practices (DBP) in their creation of the Inclusion and Diversity Accountability Consortium (IDAC) for the marketing and media industry. View the introductory information session here.

4A’s Unveils Enlightened Workplace Certification® Program

The 4A’s has unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.

4A’s Issues Fair Play Charter for Minority-Owned and Minority-Targeted Media

Marketing & Communications

The charter, written by the 4A’s Media Leadership Council (MLC), was inspired by discussions with Kizart Media Partners and the multicultural media owner community to address questions around perceived “no Hispanic”/“no urban” dictates in the media-buying process. It asks agencies to commit to the charter or to incorporate the charter into agency policies and procedures.

Fair Play Charter — Minority-Owned and Minority-Targeted Media

Media Services

The Media Leadership Council (MLC) of the 4A’s is issuing this Fair Play Charter to its members as guidance and agreement to fair and equitable treatment to owners of minority-owned and -targeted media. Fair Play represents a recommitment to nondiscriminatory practices in media buying process.

Webinar: Preventing Discrimination and Harassment in the Creative Workplace

Learning & Development

This webinar reviewed the relevant laws and definitions governing workplace discrimination and harassment, clarified the obligations of management and supervisors, reviewed case studies, and discussed how these laws and obligations intersect in the context of a creative work environment.

“See It & Be It”: Krisha Newham of Intouch Solutions

4A's Member

“See It & Be It” is part of the 4A’s women and diversity leadership series. As part of this initiative, we invite members to tell us their stories. Here, Krisha Newham, VP, client services at Intouch Solutions, shares her experiences and views. What are your words of advice to young talent?         My best […]