In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch shows its recent work for Volkswagen.
Program Background: The first spot, “Meteor,” debuted this past weekend during the Golden Globes and NFL playoffs and will run for the first half of 2018. The campaign showcases the spacious expansion of the new Tiguan.
The TV spot will be followed by a robust digital campaign push in February.