IAB Canada has published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.
Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.
AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.
This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.
Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.
Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.
This interactive tool from Google provides innovative digital ad campaigns that will inspire your next campaign. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.
Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.
The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.
With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.
This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.
Check out the winners and shortlists of the Cannes Pharma Lions awards.