Media Predictions 2019
Kantar outlines the top media and digital predictions that will affect brands, marketers, and agencies in the coming year:
- Data combined with analytics techniques and AI will deliver true ROI
- Rise of voice
- Look towards China when creating rich brand experiences through social media
- Increase of experiential brand moments
- Focus on the portrayal of women in advertising
- Amazon effect
- Video ads grow up
- TV is the proven brand-building medium and it’s not going away
- Predictive analysis, advanced marketing automation, and ad targeting will accelerate the media decision-process
- Adopt the usage of micro-influencers to reach niche audiences
- Emphasis on attitudinal and contextual targeting
- Exploration of augmented reality’s role in brand building.
Download Kantar | Media Predictions
