Media Trends & Predictions 2021
Kantar outlines the top media and digital predictions that will impact brands, publishers, and ad agencies in the coming year:
- Navigating the ‘new normal’
- Is the SVOD model sustainable?
- Ecommerce & media: Keeping up with consumers
- Audience in the stream and the importance of being together
- Brand purpose moves up a gear
- Social media dilemma and building audience relationships
- Differentiation in your media mix
- Super-charging your media insights
- Realities of a cookie-less world
- Getting your data strategy in shape.
Read this article for the report’s key findings or register to download the full report.