Media Trends & Predictions 2020

Kantar outlines the top media and digital predictions that will impact brands, publishers, and ad agencies in the coming year:

  • The battle of the streaming platforms heats up
  • 5G finally gets real
  • Newer audio channels are poised to gain mainstream prominence
  • Content meets commerce: The new world of shopvertising
  • Esports go mainstream
  • Search for authentic impact in a post-digital world
  • Influencer marketing must measure what matters
  • Brands take a stand
  • Campaign 2020: What will the Presidential election mean for brand advertisers?
  • Cookies start to crumble
  • Doing the right thing with data
  • The trends towards media in-housing.

Read this article for the report’s key findings or register to download the full report.