Media Trends & Predictions 2021

Kantar outlines the top media and digital predictions that will impact brands, publishers, and ad agencies in the coming year:

  • Navigating the ‘new normal’
  • Is the SVOD model sustainable?
  • Ecommerce & media: Keeping up with consumers
  • Audience in the stream and the importance of being together
  • Brand purpose moves up a gear
  • Social media dilemma and building audience relationships
  • Differentiation in your media mix
  •  Super-charging your media insights
  • Realities of a cookie-less world
  • Getting your data strategy in shape.

Read this article for the report’s key findings or register to download the full report.