Media Predictions 2019

Kantar outlines the top media and digital predictions that will affect brands, marketers, and agencies in the coming year:

  • Data combined with analytics techniques and AI will deliver true ROI
  • Rise of voice
  • Look towards China when creating rich brand experiences through social media
  • Increase of experiential brand moments
  • Focus on the portrayal of women in advertising
  • Amazon effect
  • Video ads grow up
  • TV is the proven brand-building medium and it’s not going away
  • Predictive analysis, advanced marketing automation, and ad targeting will accelerate the media decision-process
  • Adopt the usage of micro-influencers to reach niche audiences
  • Emphasis on attitudinal and contextual targeting
  • Exploration of augmented reality’s role in brand building.

Download Kantar | Media Predictions