MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.
The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.
Download this guide from Think with Google to learn new trends in video viewing and best ways for brands to reach the right audience in this new landscape.
With the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Read about the highlights and key takeaways in this post from FreeWheel’s VP of Global Agency, Brand & Industry Relations James Rothwell.
This global report from BCG and commissioned by Google focuses on the programmatic guaranteed ad buying process.
Learn how local ad agencies are responding to clients’ desires to shift to cheaper, more targeted forms of digital media in this survey from leading local-ad research firm Borrell Associates Inc.
Learn how one agency’s bankruptcy changed the entire client-agency-media ecosystem.
Mediamath predicts how programmatic marketing will evolve over the next ten years.
MAGNA and IPG Media Labs explore the relationship between direct response campaign performance and viewability and engagement metrics.
This annual survey from IAB Europe looks into the attitudes, adoption, strategies, measurement, and outlook for programmatic advertising in Europe.
Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.
The Trade Desk’s VP of Client Services, Kathleen Comer, offers insight on the one major opportunity many media buyers are still missing in their embrace of emerging technologies: the increased effectiveness of a truly holistic media buying approach. By adopting a screen and channel-agnostic approach, buyers can better coordinate messaging and combine cross-channel insights to drive more refined targeting, greater efficiency, and better results. As connected TVs continue to proliferate, media buyers are gaining greater insight into their target audience, along with the unprecedented ability to use data-driven marketing on the big screen. All that’s left for buyers to do is to capitalize on these changes.