How Local Ad Agencies See the New Marketing Landscape

Learn how local ad agencies are responding to clients’ desires to shift to cheaper, more targeted forms of digital media in this survey from leading local-ad research firm Borrell Associates Inc.

Defining Moments in Agency History | The Bankruptcy that Changed Agency Media Relations Forever and the Demise of Sole Liability

Research Services

Learn how one agency’s bankruptcy changed the entire client-agency-media ecosystem.

Marketing 2027

Research Services

Mediamath predicts how programmatic marketing will evolve over the next ten years.

Video Landscape Report

Research Services

The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.

Pulling Back the Curtain: Viewability & Direct Response

Research Services

MAGNA and IPG Media Labs explore the relationship between direct response campaign performance and viewability and engagement metrics.

Attitudes to Programmatic Advertising

Research Services

This annual survey from IAB Europe looks into the attitudes, adoption, strategies, measurement, and outlook for programmatic advertising in Europe.

The State of Advertising Measurement

Research Services

Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.

Blurred Lines: The Shift in Media Buying

Third Party Content

The Trade Desk’s VP of Client Services, Kathleen Comer, offers insight on the one major opportunity many media buyers are still missing in their embrace of emerging technologies: the increased effectiveness of a truly holistic media buying approach. By adopting a screen and channel-agnostic approach, buyers can better coordinate messaging and combine cross-channel insights to drive more refined targeting, greater efficiency, and better results. As connected TVs continue to proliferate, media buyers are gaining greater insight into their target audience, along with the unprecedented ability to use data-driven marketing on the big screen. All that’s left for buyers to do is to capitalize on these changes.

Global Media Buyers

Research Services

These media buyers offer ad placement services in foreign markets.

The Connected TV Advertising Opportunity in Europe

Research Services

This white paper from MTM and SpotX looks into the growth opportunity of connected TV advertising in the UK, Germany, Italy, France and Spain.

Media Inflation Report (Havas Media, 2H 2017/1H 2018)

This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.

Television’s Brand Building Power—How it has Changed Over the Years

MSW●ARS studies the effectiveness of TV advertising in the current fragmented media landscape, finding that the television ad format is as effective now as it was in the 1980s.