Media Trends & Predictions 2021

Kantar discusses media and digital predictions for 2021.

Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement

Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.

Axios’ Sara Fischer On The Opportunities For Marketers In Convergent TV

Sara Fischer, Media Reporter at Axios, joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview.

Pixalate Launches World’s First Connected TV (CSTI) Rankings to Benchmark the Quality of Programmatic Ad Sellers Across Roku, Amazon, Samsung Devices Seller Trust Index

Pixalate announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of programmatic seller quality rankings.

Digital Video Advertising Spend Report

The IAB and Advertiser Perception examine ad spending trends in digital video.

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

Virtual Events During COVID-19: Untapped Opportunity

4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.

Branded Content Guide 2020 |

IAB Canada published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.

2020 Global Digital Ad Trends

PubMatic has released its annual digital U.S. and global ad expenditure report.

The Future of Programmatic and Automation |

“The Future of Programmatic and Automation” report, based on a research initiative commissioned by The 4A’s and conducted by The 614 Group, shows that a lack of automation hinders the future of programmatic. The report is based on extensive one-on-one interviews and survey responses from representatives of agencies, marketers, publishers, and platforms. Find more details […]