Kantar discusses media and digital predictions for 2021.
Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.
Sara Fischer, Media Reporter at Axios, joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview.
Pixalate announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of programmatic seller quality rankings.
The IAB and Advertiser Perception examine ad spending trends in digital video.
BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.
GumGum examines how an ad’s contextual relevance to content influences consumers.
4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.
4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.
IAB Canada published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.
PubMatic has released its annual digital U.S. and global ad expenditure report.
“The Future of Programmatic and Automation” report, based on a research initiative commissioned by The 4A’s and conducted by The 614 Group, shows that a lack of automation hinders the future of programmatic. The report is based on extensive one-on-one interviews and survey responses from representatives of agencies, marketers, publishers, and platforms. Find more details […]