Getting Media Right: Marketing in Motion

Research Services

Kantar shares results of its survey of 500 senior marketing leaders to examine the opportunities, challenges, and trends facing the industry and provide practical implications for getting media right.

Attitudes to Programmatic Advertising and Programmatic Ad Spend in Europe |

Research Services

IAB Europe looks into the adoption, drivers, barriers, strategies, measurement, and outlook for programmatic advertising in Europe, as well as programmatic ad spend in 2018.

TV’s Biggest Moment is Now

4A's Member

Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.

Direct-to-Consumer Brands: TV Performance Benchmarks

Research Services

TVSquared examines direct-to-consumer brand advertising to see what’s working, what’t not, and best practices to make more effective TV ads.

Modern Marketing: Pharma’s Data-Powered AI Revolution

4A's Member

Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition. 

The Data Game: Obstacles or Opportunities for Media Sellers and Advertisers |

Research Services

Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.

Global Media Buyers |

Research Services

These media buyers offer ad placement services in foreign markets.

4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

Video Ad Spend Study |

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.

European Programmatic In-Housing |

Research Services

IAB reveals highlights of its survey of 950 European brands and their in-housing programmatic operations. The report includes information on adoption rates, ad spending, in-housing drivers and challenges, outsourcing and partnership ad executions, and recommendations when considering in-housing programmatic.

Dimension 2019: Winning in the Age of Authenticity |

Research Services

Kantar Media explores trends in subscription funding of media, advertising in an authentic way, and consumer attitudes toward advertising in this three-part global study.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.