Your True Audience May be Bigger Than You Realize — and Video Could Help You Find Out

Third Party Content

Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.

Global Media Buyers

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These media buyers offer ad placement services in foreign markets.

Content Targeting: Driving Brand Growth Without Collecting User Data

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MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Video Landscape Report

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The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.

Your Guide to Building a Better Marketing Strategy for Reaching Today’s Viewers

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Download this guide from Think with Google to learn new trends in video viewing and best ways for brands to reach the right audience in this new landscape.

The Most Powerful Platform is… TV

Third Party Content

With the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Read about the highlights and key takeaways in this post from FreeWheel’s VP of Global Agency, Brand & Industry Relations James Rothwell. 

A Guaranteed Opportunity in Programmatic Advertising

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This global report from BCG and commissioned by Google focuses on the programmatic guaranteed ad buying process.

How Local Ad Agencies See the New Marketing Landscape

Learn how local ad agencies are responding to clients’ desires to shift to cheaper, more targeted forms of digital media in this survey from leading local-ad research firm Borrell Associates Inc.

Defining Moments in Agency History | The Bankruptcy that Changed Agency Media Relations Forever and the Demise of Sole Liability

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Learn how one agency’s bankruptcy changed the entire client-agency-media ecosystem.

Marketing 2027

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Mediamath predicts how programmatic marketing will evolve over the next ten years.

Pulling Back the Curtain: Viewability & Direct Response

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MAGNA and IPG Media Labs explore the relationship between direct response campaign performance and viewability and engagement metrics.

Attitudes to Programmatic Advertising

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This annual survey from IAB Europe looks into the attitudes, adoption, strategies, measurement, and outlook for programmatic advertising in Europe.