These media buyers offer ad placement services in foreign markets.
The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.
IAB reveals highlights of its survey of 950 European brands and their in-housing programmatic operations. The report includes information on adoption rates, ad spending, in-housing drivers and challenges, outsourcing and partnership ad executions, and recommendations when considering in-housing programmatic.
Kantar Media explores trends in subscription funding of media, advertising in an authentic way, and consumer attitudes toward advertising in this three-part global study.
Kantar discusses media and digital predictions for 2019.
PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.
The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.
4A’s member agency BARKER shares best practices for leveraging a master QSR brand in a local market.
PubMatic provides insights for media buyers and publishers on how to successfully operate in the new programmatic environment. This paper focuses on fraud prevention and practices that encompass inventory quality control.
Read this white paper from R3 Worldwide to get a better handle on programmatic media buying transparency.
This annual survey from IAB Europe looks into the attitudes, adoption, strategies, measurement, and outlook for programmatic advertising in Europe.
Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.