Global Media Buyers

Research Services

These media buyers offer ad placement services in foreign markets.

Video Ad Spend Study

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.

European Programmatic In-Housing

Research Services

IAB reveals highlights of its survey of 950 European brands and their in-housing programmatic operations. The report includes information on adoption rates, ad spending, in-housing drivers and challenges, outsourcing and partnership ad executions, and recommendations when considering in-housing programmatic.

Dimension 2019: Winning in the Age of Authenticity

Research Services

Kantar Media explores trends in subscription funding of media, advertising in an authentic way, and consumer attitudes toward advertising in this three-part global study.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

2019 Global Digital Ad Trends

Research Services

PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.

Video Landscape Report

Research Services

The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.

Emerging Best Practices in QSR Franchise Support | Approach to Increasing Sales & Taking Market Share

4A’s member agency BARKER shares best practices for leveraging a master QSR brand in a local market.

Understanding Inventory Quality-Thinking Beyond Bots

Research Services

PubMatic provides insights for media buyers and publishers on how to successfully operate in the new programmatic environment. This paper focuses on fraud prevention and practices that encompass inventory quality control.

Transparency in the Programmatic Supply Chain

Research Services

Read this white paper from R3 Worldwide to get a better handle on programmatic media buying transparency.

Attitudes to Programmatic Advertising 2018

Research Services

This annual survey from IAB Europe looks into the attitudes, adoption, strategies, measurement, and outlook for programmatic advertising in Europe.

Your True Audience May be Bigger Than You Realize — and Video Could Help You Find Out

Third Party Content

Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.