2019 Global Digital Ad Trends

Research Services

PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.

Emerging Best Practices in QSR Franchise Support | Approach to Increasing Sales & Taking Market Share

4A’s member agency BARKER shares best practices for leveraging a master QSR brand in a local market.

Understanding Inventory Quality-Thinking Beyond Bots

Research Services

PubMatic provides insights for media buyers and publishers on how to successfully operate in the new programmatic environment. This paper focuses on fraud prevention and practices that encompass inventory quality control.

Transparency in the Programmatic Supply Chain

Research Services

Read this white paper from R3 Worldwide to get a better handle on programmatic media buying transparency.

Attitudes to Programmatic Advertising 2018

Research Services

This annual survey from IAB Europe looks into the attitudes, adoption, strategies, measurement, and outlook for programmatic advertising in Europe.

Your True Audience May be Bigger Than You Realize — and Video Could Help You Find Out

Third Party Content

Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.

Global Media Buyers

Research Services

These media buyers offer ad placement services in foreign markets.

Automation and Programmatic

Research Services

Check out this resource from the IAB to learn the basics, key concepts, and issues of programmatic buying, automation, and real-time bidding.

Content Targeting: Driving Brand Growth Without Collecting User Data

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Video Landscape Report

Research Services

The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.

Your Guide to Building a Better Marketing Strategy for Reaching Today’s Viewers

Third Party Content

Download this guide from Think with Google to learn new trends in video viewing and best ways for brands to reach the right audience in this new landscape.

Video Ad Spend Study

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital/mobile video, original digital video, native advertising, cross platform video, and programmatic video.