PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.
4A’s member agency BARKER shares best practices for leveraging a master QSR brand in a local market.
PubMatic provides insights for media buyers and publishers on how to successfully operate in the new programmatic environment. This paper focuses on fraud prevention and practices that encompass inventory quality control.
Read this white paper from R3 Worldwide to get a better handle on programmatic media buying transparency.
This annual survey from IAB Europe looks into the attitudes, adoption, strategies, measurement, and outlook for programmatic advertising in Europe.
Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.
These media buyers offer ad placement services in foreign markets.
Check out this resource from the IAB to learn the basics, key concepts, and issues of programmatic buying, automation, and real-time bidding.
MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.
The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.
Download this guide from Think with Google to learn new trends in video viewing and best ways for brands to reach the right audience in this new landscape.
The IAB and Advertiser Perception examine ad spending trends in digital/mobile video, original digital video, native advertising, cross platform video, and programmatic video.