Content Targeting: Driving Brand Growth Without Collecting User Data

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Video Landscape Report

Research Services

The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.

Your Guide to Building a Better Marketing Strategy for Reaching Today’s Viewers

Third Party Content

Download this guide from Think with Google to learn new trends in video viewing and best ways for brands to reach the right audience in this new landscape.

The Most Powerful Platform is… TV

Third Party Content

With the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Read about the highlights and key takeaways in this post from FreeWheel’s VP of Global Agency, Brand & Industry Relations James Rothwell. 

A Guaranteed Opportunity in Programmatic Advertising

Research Services

This global report from BCG and commissioned by Google focuses on the programmatic guaranteed ad buying process.

How Local Ad Agencies See the New Marketing Landscape

Learn how local ad agencies are responding to clients’ desires to shift to cheaper, more targeted forms of digital media in this survey from leading local-ad research firm Borrell Associates Inc.

Defining Moments in Agency History | The Bankruptcy that Changed Agency Media Relations Forever and the Demise of Sole Liability

Research Services

Learn how one agency’s bankruptcy changed the entire client-agency-media ecosystem.

Marketing 2027

Research Services

Mediamath predicts how programmatic marketing will evolve over the next ten years.

Pulling Back the Curtain: Viewability & Direct Response

Research Services

MAGNA and IPG Media Labs explore the relationship between direct response campaign performance and viewability and engagement metrics.

Attitudes to Programmatic Advertising

Research Services

This annual survey from IAB Europe looks into the attitudes, adoption, strategies, measurement, and outlook for programmatic advertising in Europe.

The State of Advertising Measurement

Research Services

Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.

Blurred Lines: The Shift in Media Buying

Third Party Content

The Trade Desk’s VP of Client Services, Kathleen Comer, offers insight on the one major opportunity many media buyers are still missing in their embrace of emerging technologies: the increased effectiveness of a truly holistic media buying approach. By adopting a screen and channel-agnostic approach, buyers can better coordinate messaging and combine cross-channel insights to drive more refined targeting, greater efficiency, and better results. As connected TVs continue to proliferate, media buyers are gaining greater insight into their target audience, along with the unprecedented ability to use data-driven marketing on the big screen. All that’s left for buyers to do is to capitalize on these changes.