Muse by Clio: How the Martin Agency Pivoted for Its Tourism Client

The Martin Agency, a 4A’s member agency based in Richmond, Va., has introduced the tagline “We’ll be waiting for you” in a new campaign for Virginia Tourism Corp. responding to the coronavirus crisis.

Martin established its creative as a “reverse postcard” that features sites and attractions visitors can enjoy after the coronavirus crisis eases and tourism starts up again.

Read the Muse by Clio article here.